New Delhi: Usha International, a top consumer durables company in India, recently launched a new TVC for its iChef Air Fryers, starting a media campaign titled “Crafted for your Lifestyle.” The campaign showcases how the Usha iChef Air Fryers meet modern demands, appealing to those seeking a balance between quick meal prep and healthy eating.
The 30-second TV commercial by Illusionist Films showcases the iChef Air Fryer with its borosilicate glass bowl and bright chamber, cooking oil-free samosas, grilled greens, and lasagne, offering a flavorful journey. This display of versatile dishes, highlights modern cooking innovation with the Usha iChef Air Fryer, inviting viewers to explore culinary delights and wholesomeness.
Starting June 1, 2024, a robust TV campaign airs on top English and South news channels in prime time, in English and regional languages to maximize reach. This will be followed by a print campaign in select cities and a digital campaign on top social media platforms for comprehensive coverage and engagement.
The Usha iChef Air Fryer, designed for convenience, uses advanced technology to cook healthy meals quickly. This campaign aims to showcase the benefits of owning an iChef Air Fryer, emphasizing its unique features like the borosilicate glass bowl, illuminated chamber, digital touch panel, and array of oil-free recipes.
To watch the TVC, click here:
Agency Credentials-
Production house: Illusionist Films
Director: Siddharth Agnihotri
Producer: Pooja Agnihotri
