New Delhi:Utkarsh Small Finance Bank Limited (Utkarsh SFB), a player in the banking and financial services sector, has appointed legendary boxer Mary Kom and renowned footballer Sunil Chhetri as its Brand Ambassadors. Both athletes embody resilience and leadership, making them ideal representatives for a brand that serves a diverse clientele.
Mary Kom, celebrated for her trailblazing contributions to women’s boxing in India, and Sunil Chhetri, a pivotal figure in Indian football, are set to collaborate with Utkarsh SFB on various initiatives. These will include financial literacy campaigns, product launches, branch inaugurations, and social media campaigns aimed at promoting inclusion and resilience.
The bank plans to launch a multi-channel advertising campaign featuring ad films and social media content, emphasizing stories of financial empowerment and success, with both ambassadors leading the narrative.
Parveen Kumar Gupta, Chairman, Utkarsh SFB speaking on the occasion said, “It is an honour and privilege to welcome Mary Kom and Sunil Chhetri to the Utkarsh SFB family as our brand ambassadors. Both, Mary Kom and Sunil Chhetri, have overcome significant challenges to achieve global recognition, mirroring Utkarsh SFB’s mission of uplifting underserved segments by providing accessible financial services. We are looking forward to continuing achieving our vision and mission with them as our partners.”
Govind Singh, MD & CEO of Utkarsh SFB, said, “Mary Kom and Sunil Chhetri are synonymous with resilience, discipline, and commitment—qualities that resonate with Utkarsh SFB’s core values of financial inclusion, empowerment, and trustworthiness. The Bank caters to all segments of the society cutting across strata to empower with financial confidence. This alliance represents that we believe in the power of determination and empowerment through finance. This is what both Mary Kom and Sunil Chhetri inspiremillions by virtue of their grit and success, We at Utkarsh SFB do make efforts and reinforce to inspire unserved and underserved communities to access inclusive financial solutions.”
Mary Kom speaking on the occasion said, “Utkarsh SFB’s commitment to driving financial inclusion within underprivileged communities and helping them access financial support is admirable and inspiring. I feel proud to be a part of this journey with Utkarsh SFB and look forward to inspiring people to achieve their aspirations, regardless of challenges.
Sunil Chhetri, sharing his thoughts on the occasion said, “This association with Utkarsh SFB is an opportunity for me to be a part of a Utkarsh SFB’s vision and mission ofdriving financial freedom and empowering people to achieve their dreams. Persistence and proper Support are key factors for success in any sport and Utkarsh SFB plays both these roles in helping people and businesses achieve their dreams.
Utkarsh SFB boasts a robust infrastructure of 967 branches and offers a wide range of financial products and services, including savings accounts, fixed deposits, and digital banking solutions. The bank is committed to meeting the evolving needs of its customers through various digital channels, including internet banking, mobile banking, and Unified Payment Interface (UPI).
Focused on serving the underserved and unserved segments of society, Utkarsh SFB provides micro-banking loans, business loans, personal loans, and more. Additionally, customers can open accounts through the innovative “Digi On-Boarding” model, which allows them to do so without visiting a physical branch.
This strategic partnership with Mary Kom and Sunil Chhetri reflects Utkarsh SFB’s dedication to promoting financial literacy and accessibility across India.
