Lotus Make-Up, a vegan makeup brand has appointed Bollywood Actress Vaani Kapoor as the Brand Ambassador for its range of skin-friendly natural makeup products. As the face of the brand, Vaani Kapoor will appear in a high-voltage multimedia campaign spanning Digital, OTT platforms, OOH, Social media, and at multiplexes PAN India. During her two-year association with the brand, Vaani will endorse the Lotus Makeup Proedit and Ecostay range of high-performance daily usable vegan make-up that is easy on the skin, non-toxic, paraben-free, and cruelty-free
The key communication of the campaign is #MyMakeupMyWay in which the brand film talks about breaking stereotypes on how makeup can be carried guilt-free throughout the day. In the film, Vaani is seen using Lotus Makeup products at a get-together during the day, on a road trip, and an evening party. The stunning actress who readily connects with millennials and GenZ resonates with today’s modern consumers, who are charmed by her beauty, flawless complexion and personality. Lotus Makeup plans to leverage her extraordinary popularity, to reach out to aspirational consumers PAN India.
Commenting on the association, Nitin Passi, Chairman and Managing Director, Lotus Herbals, says “We are delighted to have Vaani Kapoor endorse the Lotus makeup brand since she resonates with our brand’s commitment towards clean & non-toxic beauty. We launched Lotus Makeup in 2011 and were the first Indian vegan makeup brand to hit the market. Today’s discerning consumers are eco-conscious and are on the lookout for makeup products that provide safety, efficacy and ethical practices. The high-performance product offerings from Lotus makeup tick all the boxes and appeal to a wide spectrum of consumers who wish to use only natural products for their makeup regime.
Vaani Kapoor elaborates, ‘I am happy to be associated with Lotus Makeup, a makeup brand that is focused on ethical and sustainable beauty. I love their products as they are vegan and cruelty free and also free of parabens and other toxic ingredients. Their product range takes care of all my makeup needs and works beautifully for all occasions.’
As the new face for Lotus Makeup, Vaani Kapoor will appear in a high-voltage campaign spanning leading OTT platforms, digital, in-store, POP and Out-of-home. With an extensive media plan, the brand will run a digital video campaign which will play out on the brand’s social media platforms such as Facebook, Instagram, YouTube and Twitter. In addition, Lotus Makeup will run the brand film at leading multiplexes across the country, to grab eyeballs for maximum visibility.
