Mumbai: STRCH, a premium activewear brand, has launched a new digital film starring its brand ambassador, Bollywood actor and fitness icon Vaani Kapoor. The film underscores the brand’s mission to deliver activewear that seamlessly blends comfort and functionality, revolutionizing the segment with its innovative fabric technology.
The campaign highlights STRCH’s shift from traditional polyester-based activewear to a superior nylon and spandex blend. In the film, Kapoor is seen performing her fitness routine while emphasizing the activewear’s soft, sweat-wicking, and lightweight qualities. Designed for movement and comfort, the activewear caters to fitness enthusiasts seeking a better balance of style and functionality. Kapoor’s powerful closing line, “Wearing a sports bra shouldn’t be a workout,” reinforces STRCH’s focus on delivering true ease and comfort.
STRCH’s activewear introduces groundbreaking fabric innovations that prioritize user experience. Key features include:
- Soft and Feather-Light Fabric: Made with premium nylon for a luxurious touch and moisture management.
- 4-Way Stretch: Ensures maximum flexibility and ease of movement.
- Spandex Blend: Provides a snug, body-hugging fit tailored to diverse body types.
Prithvi Bhagat, Founder of STRCH, expressed his enthusiasm for the campaign, stating,“Our latest Digital Film featuring Vaani Kapoor showcases how STRCH believes in enabling individuals to move freely, confidently, and stylishly. We’ve revolutionized the activewear segment by unveiling garments using lightweight fabrics like nylon and spandex. Their belief in fitness blends seamlessly with our brand philosophy, making them the idyllic ambassador to inspire individuals for an active lifestyle.”
STRCH’s collection is available on its official website and e-commerce platforms, including Nykaa, Myntra, Amazon, and Flipkart. The brand also operates flagship stores and pop-up experiences in key cities.
Campaign link: STRCH
