Vajra Global, a Chennai-based Digital Marketing Agency, announced the launch of its Thought Leadership Services to assist B2B businesses establish themselves as thought leaders in their industry.
The agency stated that the service will help businesses create a cohesive content strategy that aligns with their overall goals, while also leveraging the agency’s extensive experience in the digital marketing industry.
With a research, content, and digital-first approach, the agency is looking to have broader conversations that can elevate organisations. The agency believes that Thought leadership combats misinformation as the ideas and opinions originate from the thought leader or organisation. This adds credibility, enhances trust, and builds reputation. The agency further stated that the service line was conceptualised as part of the content vertical to address the core problems organisations face when it comes to thought leadership.
“We are excited to offer this service to our clients. We understand that businesses today face a crowded, noisy marketing landscape. With our Thought Leadership service line, we can help businesses cut through that noise and establish themselves as trusted experts in their industry,” said, Ganapathy Sankarabaaham, CEO of Vajra Global.
The agency cites studies carried out by Edelman and LinkedIn and iResearch confirm that about 50% of B2B C-Suite executives attributed their purchase decisions to high-quality thought leadership. Content such as white papers, authored articles, webinars, and online communities provides buyers with information even before meeting a sales rep.
“This is where the right content can help an organisation position itself better,” said, Sankarabaaham. “B2B is a complex space in which complex decisions are made by multiple stakeholders. Over the last few years, when speaking to clients, I noticed that while they acknowledged the importance of thought leadership, they weren’t sure where to begin and how to sustain it, as it required substantial effort. Others struggled to organise their thoughts, so their positioning and messaging were not coming through clearly.”
“Our team has a wealth of experience in creating compelling customised content, and they are passionate about helping businesses succeed. We look forward to helping more businesses establish themselves as thought leaders in their industry,” added Sankarabaaham.