Brand campaigns encourage consumers to express love with every special bond.
redBus
redBus, a MakeMyTrip group company, and the intercity bus ticketing platform, has released a short video to that effect, as a tribute to those whose first love is travelling. The 54-second film drives this narrative and calls out the message – ‘This Valentine’s Day, chalo#PyaarKeRaaste redBus ke saath’, encouraging and enticing people to have a passionate love affair with travelling. The film also concurs with redBus’ larger brand narrative of ‘Apno ko, sapno ko kareeb laye’, that calls upon people to bring their loved ones and dreams closer with redBus.
Kisna Diamond and Gold Jewellery
Kisna Diamond and Gold Jewellery launches its latest Valentine’s Day collection called ‘Sparkling Love’ which is all about minimalist expressions of love.
Kisna’s ‘Sparkling Love’ collection embraces the bond of love with its oh-so-charming designs that reek of elegance, timelessness, and simplicity, creating the sparkle of a lifetime. It is a perfect blend of contemporary and minimalist pieces that will prove to be a great addition to one’s personal jewellery and act as a token of appreciation for your loved ones, making them shine bright like a heera.
Cadbury Dairy Milk Silk
Cadbury Dairy Milk Silk, has become synonymous with Valentine’s Day and has successfully created special moments of love by offering young lovers a helping hand in expressing their true feelings to their significant other. However, there are very few avenues which prepare them for an outcome they may not foresee or desire – Rejection. So, this year, Cadbury Dairy Milk Silk is on a mission to create Valentine’s Day into a day of healthy love with Silk Unforgettable Love Tips.
Applying QR code technology (scan on packs), each pack will lead consumers to the dedicated microsite listing unique ideas curated and voiced by social media creators such as renowned musician Armaan Malik, popular YouTuber Prajakta Koli and globetrotters Vidit Taneja and Savi Munjal (Bruised Passports). But here comes a powerful twist – every unique romantic tip is matched with a healthy love tip that will sensitise consumers towards the importance of respect, consent and boundaries too, all in the voice of their favourite creators.
Westside
Westside, the fashion brand has launched a Valentine’s Day campaign which is all about love. This year they have teamed up with actress Shahana Goswami to spread the word about how beautiful and special love is in every form. She’s seen wearing our exclusive collection from Wardrobe by Westside. The fashion brand believes in celebrating all kinds of love especially the self-love that comes from within with this #Love campaign.
Candere by Kalyan Jewellers
Candere by Kalyan Jewellers, a leading omnichannel jewel-tech brand, announced the launch of their Valentines’ Day campaign “Will You?” The brand is celebrating the everlasting season of love in any and every special bond ensuring a wholesome feeling without boundaries.
In social terms, “Will You?” relates to a proposal of some sort, however, the tagline “It’s only a matter of a question” gives it a deeper connotation establishing the fact that emotions need no words, it is something that is felt. Candere redefines the conventional emotional boundaries attached to this heartfelt question as part of their ongoing Valentines’ campaign. “Will you?” captures every bond of love, be it with family, friends, someone special, or even self-love.
Kicky & Perky
Kicky & Perky, a jewellery brand based in Jaipur, India, is proud to announce the launch of its Valentine’s Day Silver Jewellery Collection in collaboration with Miss India International 2021, Zoya Afroz. The collection is part of the #showyourlove campaign, which emphasizes the belief that gifting is the ultimate expression of love to your special someone.
This valentine’s exclusive jewellery collection features a range of sophisticated silver pieces, including earrings, rings, pendants, and necklaces, all handcrafted from 925 sterling silver and adorned with rose gold, gold plating, and trillion diamonds.
Enrich
With Valentine’s Day being usually focused on expressing love to others, Enrich has conceptualized a differentiated campaign. ‘Put Yourself First’ is an extension of their motto, ‘Love Begins With You’. The campaign’s central theme is to remind everyone to love themselves before they think about others.
The campaign entails a video film that is shot as a part of a social experiment to check if people remember to think of themselves when they are making a list of people they love. None of them do, but when pointed out they realize that’s a priority too. The film ends with a beautiful message saying, “On the day we celebrate love, put yourself first, because Love Begins With You.
Underjeans by Spykar
Underjeans by Spykar launched #LoveThatBonds a cheeky and fun digital-first video campaign on the occasion of Valentine’s Day. It is a fun, cheeky and light-hearted take on how women can also make their partners feel desired on Valentine’s Day. The campaign showcases a role reversal of a different kind.
The video starts with a woman who is struggling to reach the top shelves of the kitchen cabinet where she asks her partner to help her in cleaning and lifting heavy bags to be placed on higher shelves. At a later point he sees her easily lifting the same bag she asked him to help with. He is confused and she reminds him on how she gifted him Underjeans by Spykar’s bonded collection on Valentine’s Day and every time he would stretch to help with the chores, she would enjoy.
View the post here.
BlueStone
BlueStone, the omnichannel fine jewellery brand, relaunched their TVC campaign, ‘Love is in the Little Things’, for the Valentine’s Day. Spotlighting their innovative range of exquisite watch jewellery, the TVC breaks through the clutter of over-the-top fairy-tale love stories to highlight the small moments that make a relationship shine.
