Mumbai: Vanesa, a women’s fragrance and body care brand, has announced the launch of its latest TVC campaign featuring Kareena Kapoor Khan, marking the brand’s entry into the derma-care category with its new Vanesa Pro+ underarm roll-on range.
With this move, Vanesa expands beyond fragrances into a more holistic personal care space, aligning with evolving consumer preferences that prioritise skin health alongside freshness. The new range is built around a Derma Action Formula, combining AHA and BHA actives with skin-supporting ingredients to deliver odour control, long-lasting freshness, and even-toned skin through everyday use.
The campaign film featuring Kareena Kapoor Khan brings underarm care into a more relatable, everyday context. It reflects a shift in consumer mindset, where personal care is increasingly seen as an extension of comfort, confidence, and self-expression rather than just a functional routine. The narrative focuses on everyday moments, positioning the product as a seamless part of daily life.
Designed for daily use, the Pro+ roll-on range offers up to 48 hours of odour protection and is dermatologically tested for all skin types. The formulation is free from alcohol, aluminium, parabens, phthalates, SLS, and triclosan, reinforcing a clean and skin-conscious approach. The range is available in two variants—4% AHA BHA Pearl and 6% AHA BHA Fresh—catering to different skin needs.
Speaking on the launch, Saurabh Gupta, Managing Director and Chairman, HSPL said, “When we looked at underarm care, we saw it as an everyday part of personal care that had long stayed in the background. That made us think differently about how we could step into the category, not as just another extension, but as something more meaningful within our portfolio. Pro+ reflects that thinking and shapes how we see the next phase of growth across personal care, guided by our belief of Love Yourself, Love Vanesa.”
The campaign builds on Kareena Kapoor Khan’s ongoing association with the brand, bringing continuity while expanding the narrative into a new category focused on derma-led care.
Vanesa Pro+ is currently available on the brand’s website and leading e-commerce platforms, with plans to expand into quick commerce channels in the near future. The launch signals Vanesa’s strategic intent to strengthen its presence in the growing personal care and skincare-led hygiene segment, driven by innovation and evolving consumer expectations.
