New Delhi: GoKwik has announced the appointment of Vargab Bakshi as its new Chief Growth Officer. With a proven track record in building and scaling internet-first businesses, Vargab will be responsible for spearheading GoKwik’s growth initiatives, focusing on branding, partnerships, international expansion, and ecosystem development.
In his new role, Vargab will lead the company’s comprehensive growth charter, encompassing marketing, go-to-market strategies, global partner ecosystems, and product-led growth (PLG). His focus will extend across GoKwik’s suite of software products, including those featured on the Shopify App Store.
Prior to GoKwik, Vargab held senior leadership positions at Shopify and Wix. As a founding member of Shopify’s India team, he was instrumental in establishing the brand’s presence in the region. He led the GTM strategy for India and emerging markets, launched and scaled the APAC partner ecosystem, and played a key role in building Shopify as a trusted brand for Indian D2C entrepreneurs and developers.
At Wix.com, he served as VP and Country Head for India, overseeing marketing, enterprise sales, partnerships, and product localization. He significantly grew Wix’s market share, particularly among digital agencies and non-technical users.
Vargab also conceptualized and launched GrowKwik, GoKwik’s D2C-first, content-led, influencer-driven education platform. With over 500,000 cumulative followers across Instagram and YouTube, the platform aims to empower ecommerce entrepreneurs and serves as a high-impact learning channel.
Commenting on the appointment, Chirag Taneja, Co-founder and CEO of GoKwik, said, “Vargab brings a rare blend of ecosystem thinking, product-led growth and global GTM expertise with a strong empathy for merchants from his Shopify days. As we scale our presence across borders, his leadership will be key in building a growth engine that is brand-led, product-first, and global by design. We’re excited to have him onboard.”
Vargab Bakshi expressed his enthusiasm about joining GoKwik, “After years of helping ecommerce businesses scale at Shopify and Wix, joining GoKwik felt like a natural next step. GoKwik sits at the intersection of data, AI, consumer behavior, and commerce enablement — building truly India-first, yet globally scalable solutions for online merchants. With deep insights from 130 million shoppers in our network, we’re uniquely positioned to create powerful software that drives growth for merchants. I’m excited to bring my experience in go-to-market, ecosystem building, and commercial strategy to help GoKwik become the most loved growth-tech company in ecommerce.”
GoKwik currently supports over 12,000 brands including Lenskart, Neeman’s, Man Matters, and Shoppers Stop across diverse categories such as fashion, beauty, electronics, and wellness. With a shopper network exceeding 130 million, GoKwik’s suite of solutions enhances conversions and optimizes the ecommerce funnel. The company recently secured $13 million in a growth round led by RTP Global, with continued support from existing investors.
