Tide Water Oil has launched its latest campaign for Veedol lubricants with the tagline ‘Rakhe Saaf… Dil Se’. Conceptualised by Lowe Lintas, the film tells a compelling story through distinct narratives for four automotive segments- bike, car, truck and tractor- bound together by Veedol’s promise of trust. The campaign is built on the core idea that a clean heart is a symbol of honesty, transparency, and trust.
Brand Veedol has a century old legacy in over 70 countries and is positioned as the ‘Professional’s choice’, as it enjoys high saliency among the workshop fraternity.
Arijit Basu, Managing Director, Tide Water Oil says, ‘’We feel that the time is right to reinforce Veedol’s standing as one of India’s most respected automotive and industrial lubricant brands of choice for consumers and mechanics alike. This campaign does this beautifully, also weaving in our international standing into the storyline. We believe this campaign will strengthen our brand as we embark on a journey to take Veedol to the next level of growth”.
Commenting on the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas says, “The new campaign reinforces the brand’s commitment to providing high-quality engine oils for all segments of vehicles including Car, Bike, Tractor and Truck. With its focus on keeping engines clean from the inside, Veedol’s products are an excellent choice for anyone who wants a long-lasting engine and a hassle-free journey.”
Watch the film here:
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