Hair styler appliance and personal and beauty care brand Vega forayed into the mother and baby segment with the launch of Vega Baby & Mom. The move extends its extensive product portfolio, reinforcing its position as a household name.
Vega Baby & Mom will offer over 70 SKUs across various categories, including breastfeeding supporting products, feeding bottles, nipples, cleaning and sterilisation, hygiene, oral care, weaning, grooming, laundry care, pacifiers, and teethers.
Sandeep Jain, Director, Vega, said, “At Vega, our journey has always revolved around embracing life’s diverse phases. With the launch of Vega Baby & Mom, we are entering a new segment, aiming to transcend the realm of mere styling and grooming and fortify our core philosophy of care. Parenthood is a remarkable journey filled with love and joyous moments, and as your trusted care partner, we are here to support this beautiful voyage.”
Eiti Singhal, Chief Marketing Officer, Vega, said, “Backed by category insights and in-depth consumer immersions, we delved into the nuances and emerging concerns of the baby care and parenting category. Our Vega Baby Care range meticulously prioritises safety, efficacy, and the well-being of little ones and moms and their needs. For instance, Vega Baby & Mom Advanced Manual Breast Pump is equipped with seven-level Pumping Pressure Adjustment ensuring suctions which is pain free and with minimal hand fatigue for a comfortable milk expression by moms. We know that parenting comes with its unique challenges, and our products are here to simplify and enhance that journey. As a brand, we take pride in being ‘Curated by parents and loved by babies’.”
“As we enter into this big segment, we are excited to offer this remarkable range and to bring new experiences to the end consumers,” said Parveen Tyagi, Business Head, Vega Baby & Mom.
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