Chennai: SRM Group owned Vendhar TV has joined hands with Veteran Journalist R Rangaraj Pandey and his team from digital channel ‘Chanakyaa’ as part of its strategy to revamp the Vendhar TV.
Apparently, Pandey will contribute his immense acumen towards setting up a completely refreshing content line-up for Vendhar TV. He will be making a comeback on television after five months on 23rd May, in a counting day special show that marks the climax of the Election 2019.
Rangaraj Pandey floated Sri Hari Digital Ventures, a start-up under which the media property ‘Chanakyaa’ was created in March 2019 and the same will continue to function as an independent unit while exclusively rendering its service to satellite channel Vendhar TV.
The understating between ‘Chanakyaa’ and Vendhar TV will see Rangaraj Pandey exclusively presenting some signature shows to the channel. He and his team of professionals from ‘Chanakyaa’ will also render their expertise and work towards refreshing the channel in all aspects such as Programming, Marketing, Distribution etc.
Speaking on his association with Vendhar TV, Rangaraj Pandey, Founder & CEO of Chanakyaa said, “It is a first-of-its-kind arrangement wherein, Chanakyaa is taking the responsibility of developing Vendhar TV in all aspects including quality of content. I will be making a comeback on television after five months on 23rdMay presenting the counting day coverage from 8 am to 6 pm. I will be doing shows on the channel as and when required while I want the channel to be independent, rather than being dependant on one person.”
Murugan, General Manager of Vendhar TV said, “We are super excited to ropes in Rangaraj Pandey and his ‘Chanakyaa’ as part of our strategy to revamp the channel. It starts with the counting day coverage on 23rd May. I am extremely confident that Pandey’s expertise and popularity will add lots of value to our channel. The market will soon witness Vendhar TV undertaking a complete transformation under the guidance of the new talents and reach greater heights.”