Vertoz Advertising, a Technology Platform Enterprise, has announced the acquisition of 1.82 pc share in Cheerio, a marketing automation technology software provider based in India.
With a strategic investment, Vertoz aims to capitalise on the synergies between the two companies and expand its position in the fast-evolving marketing & advertising technology industry.
Vertoz will have access to Cheerio’s marketing automation technologies as part of the investment, allowing the company to optimize its advertising campaigns, increase consumer segmentation, and provide personalized content at a scale across multiple channels.
Hiren Shah, the Whole-time Director of Vertoz, said, “We are thrilled to announce our investment in Cheerio. This partnership allows us to further enhance our capabilities in marketing automation and strengthens our position as a leader in the marketing and advertising technology space. We see tremendous potential in Cheerio’s technology and their team’s expertise, and we are excited to explore new opportunities together.”
Commenting on the Investment, Nishant and Avinash, Founders of Cheerio, said, “It gives us great pleasure to be collaborating with Vertoz. This investment gives new opportunities for growth and innovation in addition to validating the power of our marketing automation platform. We are convinced that by fusing Vertoz’s marketing and advertising technology expertise with our marketing automation tools and utilising their vast agency network, we can offer unmatched value to our clients and completely transform the market. We are also very excited about our vision of bringing the same focus to ROI in messaging tech as has been the status quo in adtech with Vertoz’s help.”
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