Viacom18 Motion Pictures celebrates 5 Years of journey with weeklong festival on Cinepolis

Mumbai: Viacom18 Motion Pictures – in a short span of 5 years has given Indian cinema celebrated films like Tanu Weds Manu, Kahaani, Gangs of Wasseypur, OMG – Oh My God, Bhaag Milkha Bhaag, Queen, Mary Kom, Gabbar is Back and Margarita with a Straw amongst others. Celebrating these 5 glorious years of storytelling across 80 films and with over 100 awards in their kitty, Viacom18 Motion Pictures continues to make its mark in Indian cinema with its diverse film slate.

 “Viacom18 Motion Pictures is an integral part of the value proposition of Viacom18 as a media network. Over the last 5 years we have built a distinctive identity for our movie studio that is built around our strong focus on stories. This “content-first” approach is in synergy with our broadcast and digital business lines and together films, broadcast and digital complete the ecosystem of entertainment that Viacom18 offers its consumers.” said Sudhanshu Vats, Group CEO, Viacom18 Media Pvt. Ltd. Elaborating further he stated, “Today we have a library of films and lines of businesses that I feel proud of. With each new project we are increasingly integrating a scientific approach based on data mining and analysis, enabling us to incrementally maximize business value for the studio as a whole. We have some interesting projects lined up for the years ahead and I look forward to an exciting future.”

Ajit Andhare, COO, Viacom18 Motion Pictures further added saying, “Viacom18 Motion Pictures has stood for a distinctive kind of cinema & consistent delivery best reflected not in one film or another but in the collective body of work built over these 5years. A conscious & calibrated business approach of focusing on innovation in films & rooting them in strong viable economics has been our hallmark. We will continue to be unconventional in our films and conventional in our business approach that focuses on return on capital. As we complete 5 years we feel inspired from what we have achieved and are spurred on to play central role in shaping Indian Cinema in our journey ahead.”

Year on year, Viacom18 Motion Pictures has challenged the conventional norms of film making and produced a variety of cinema for the Indian audiences ranging from wholesome entertainment to socially relevant, from women empowerment to biopics that inspire courage and victory. The movie studio’s practice/technique of integrating insight and instinct has resulted in a winning slate of content driven films, making it the only studio to be profitable in a short span of 5 years.

 Marking this success juncture, Viacom18 Motion Pictures will relive its blockbusters in a weeklong festival starting June 11th to June 17th, 2016 that will showcase some of most successful and loved films from its library. Launched in collaboration with Cinepolis, this festival will be a multi-city treat for movie lovers across Mumbai, Delhi, Pune and Bangalore showcasing hits like Kahaani, Manjhi – The Mountain Man, Special 26, Pyaar Ka Punchnama 2, Bhaag Milkha Bhaag, Queen and Gangs of Wasseypur I & II.

 Viacom18 Motion Pictures was started in 2010 with an aim to disrupt the tried and tested formulas, to challenge the norms and to ensure that content stood out to be the true winner. This multi-faceted studio backs rare based concept cinema that appeals to the masses, distributes and markets larger-than-life English films that went on to become mega blockbusters in India and has even ventured into regional markets like Marathi, Bengali and in the South. With the ability to choose a script based on insight combined with instinct, this studio has created a sustainable business model that is bound to delivering audience delight and in turn consistent profitability on the business front.