Mumbai: It was a clean sweep for Viacom18 this year at Promaxbda India 2018 Awards with the network’s Kids Entertainment, Youth Entertainment and English Entertainment clusters raking in 29 metals between them. MTV alone picked up 12 Golds and 4 Silvers, while Sonic, VOOT, COLORS INFINITY, Rishtey Cineplex and Comedy Central picked up one Gold apiece. Comedy Central, VOOT and Sonic received 7 Silvers amongst them, while Viacom18 Motion Pictures won a Silver for ‘Toilet – Ek Prem Katha’ in the Best Integrated Marketing Campaign (In-House) category.
The winning campaigns for MTV ranged from the World Aids Day PSA as the Best Public Service Announcement, to their brand ident being the Best On-Air Ident Design (In-House). Promotional content created for shows like The Big F and Troll Police were appreciated just as well as special promotional content like their popular Blood Donation and Mukka Maar campaigns.
Superkid Shiva was the winner all the way from Sonic with 1 Gold and 3 Silvers in various categories like the Best Children’s Promo, Best CG Animation, Best Image Promo, etc. Viacom18’s English cluster was right up there with Comedy Central picking up a Gold for its Valentine’s Day campaign along with 2 Silvers and COLORS INFINITY winning the Gold for its Eat@8 campaign.
VOOT, Viacom18’s OTT platform won the Gold for being the Best Online/VOD Service Promo and 2 Silvers in the Best Image Campaign (Out-of-House) and Best Sponsor/Brand Integration Spots categories. Rishtey Cineplex picked up the Gold in the Best Marketing Video / Sizzle Reel / Sneak Peek Presentation category for its promo of Dangal’s premiere.
It was a glorious night of victory and recognition for Viacom18.
Here’s a snapshot of the wins at a glance: