Virtue Worldwide, the new-age creative agency powered by VICE Media Group, has appointed Sumbul Khan as Business Lead for the India Market. With this strategic move, Virtue underscores its commitment to expand its presence and impact in the Indian advertising landscape.
With over 19 years of distinguished experience in crafting innovative advertising solutions for a diverse client base, Sumbul brings strategic insight and brand-building passion to Virtue Worldwide, aligning perfectly with the company’s mission to discover authentic cultural voices.
Before joining Virtue Worldwide, Sumbul had key roles at JWT, Mccann, Leo Burnett, Mindshare, Wunderman International, and Lowe Lintas. Her diverse experience covers mainline and digital advertising, branding, media planning, and execution in sectors like Travel, Retail, Mobile, Technology, Telco, CPG, and Quick Commerce.
Lesley John, Managing Director, Virtue APAC, shared her thoughts on Sumbul’s appointment, stating, “Our team in India has tremendous talent, ambition and drive to make work that lives and breathes culture whilst driving business results for our clients, and in Sumbul we’ve found a leader who will support the team in continuing to foster thriving client relationships whilst driving growth for the agency. All of this, with what I’m starting to see as her signature leadership style – always laser-focused on effective outcomes, whilst unflappably calm and collected, with empathy above all else. I look forward to working closely with Sumbul to continue to build our culture and business in India.”
In response to her new role, Sumbul Khan, the newly appointed Business Lead, India Market commented, “Super excited to be taking on this role at VIRTUE. The agency is its people and that’s what sets VIRTUE apart from other agencies. We don’t have unidimensional people here- we have storytellers, sports enthusiasts, theatre artists, poets, artists – cultural insiders in their own right. Empowered by our unique proprietary model, this powerful combination enables us to move at the pace of culture and place brands inside culture in credible, engaging and meaningful ways.”
Virtue Worldwide collaborates with top brands like Diageo, poppi, Delta, Vanguard, P&G, H&M, Volkswagen, McDonald’s, and Red Bull, creating globally resonant award-winning campaigns. They are known for innovative initiatives including Backup Ukraine, Weedmaps’ Museum of Weed, and Dove’s Dear Future Dads. Operating across 17 cities in 13 countries, Virtue prides itself on diverse teams that fuel creativity and innovation. With Sumbul’s leadership, Virtue Worldwide continues delivering captivating campaigns that shape culture.
