Video technology player Videograph has collaborated with Republic Media Network to offer tech solutions in live streaming, advertising insertion, and channel monetization. With this partnership, Republic Media Network stands to elevate its audience experience globally through Videograph’s live streaming technology and infrastructure, across various devices.
The integration of Videograph’s Ad Insertion technology will bring a new dimension to advertising prowess, enabling the delivery of personalized and targeted advertisements of the channels, thereby enhancing user engagement and unlocking fresh revenue streams, the company said.
Commenting on the development, Uday Reddy, CEO & Founder at Videograph, said, “We are excited to join forces with Republic Media Network, a trailblazer in the news industry to provide our cutting-edge solutions. This partnership is a testament to Videograph’s commitment to pushing the boundaries of what is possible in live streaming, advertising, and monetization. Together, we aim to redefine the viewer experience and drive new levels of success for Republic News channels on digital platforms.
Tapan Sharma, Chief operating officer of Digital business at Republic Media Network, commented, “Republic News channels have always been at the forefront of delivering cutting-edge news content to our viewers. Teaming with Videograph allows us to elevate our capabilities in live streaming, enabling us to provide a more engaging and personalized experience for our audience. We look forward to the positive impact this collaboration will have on our Digital channels and our viewers.”
Extending beyond technology integration, the partnership will also bring Videograph and Republic together to implement monetization strategies, leveraging Videograph’s global partnerships with renowned ad networks like Google Ad Manager, Beachfront, Magnite, Xandr, LG Ads, GroupM, Freewheel, PubMatic, and others to tap into high CPM-driven revenue opportunities.
The partnership is also aimed at addressing a longstanding challenge in the content production landscape, providing Republic access to publisher-agnostic content distribution analytics tools. This will empower Republic to assess content performance data comprehensively, tracking distribution partner-wise, region-wise, device-wise, and more. The analytics tools will also enable monitoring of ad performance and revenue metrics, providing Republic Digital channnels with valuable insights to refine content strategies and optimize revenue streams effectively.
