New Delhi: Muthoot Pappachan Group (popularly known as Muthoot Blue)today announced its unique initiative #WomenBeTheChange, with the initial order of 100,000 masks made by women.
Sharing his thoughts on the initiative, Thomas Muthoot, promoter-Director – Muthoot Pappachan Group and Managing Director – Muthoot Microfin Limited, said, “In our Microfinance business we are serving about 2 million women, across small towns & villages, for years. Undaunted by the travails of a life full of strife, these women have demonstrated grit, determination, and enterprise in building & managing economic activities towards a healthy & happy livelihood for their families. It is, therefore, such an overwhelming thought for us at Muthoot Pappachan Group, to support the idea of these feisty women making Masks to help fight the pandemic. The Group has contributed in several other ways to have other organizations and individuals. However, #WomenBeTheChange is unique and serves a dual purpose in empowering women as well as, fighting the pandemic and we are so glad to be a humble part of the same”.
The unique #WomenBeTheChange initiative has been appreciated by various personalities across various walks of life. Padma awardee actress Vidya Balan tweeted, “Applauding Muthoot Pappachan Group’s humble effort”; Honorable Member of Parliament, Shashi Tharoor tweeted, “Impressed & pleased to join @vidya_balan in applauding this initiative”; and, Cricket prodigy Prithvi Shaw tweeted, “Proud to be with @muthootindia and @vidya_balan, in their effort”