Mumbai: Vasmol has unveiled a new television commercial for its recently launched Vasmol Henna Crème Hair Colour, featuring brand ambassador Vidya Balan. The film blends the timeless appeal of henna with the convenience of modern hair colouring, celebrating rooted beauty in a contemporary, relatable storyline.
The ad opens in a familiar outdoor setting, where four friends debate their hair colour dilemmas—torn between choosing henna, crème, or a budget-friendly option. Vidya Balan steps in with a confident recommendation: why compromise when you can have it all? She introduces Vasmol Henna Crème Hair Colour, a product that delivers the natural benefits of henna in a modern crème format with a safe, no-ammonia formulation.
The campaign’s core message encourages women to say, “Surakshit rahe mere baal,” with long-lasting confidence.
Sharing his insights on the TVC, Dheeraj Arora, MD & CEO, HRIPL, stated, “This campaign is a key milestone in our brand-building journey for Vasmol. It reflects our broader strategic intent of strengthening regional resonance while reinforcing national relevance. As we continue to scale Vasmol’s presence across key markets, storytelling remains at the heart of how we connect with our consumers. Collaborating with Vidya Balan not only elevates the brand narrative but also reinforces our long-term commitment to investing in meaningful, insight-led communication.”
Speaking about the TVC and her association with Vasmol, Priyanka Puri, Sr VP Marketing, HRIPL, shares, “Vidya Balan is more than just a celebrated actor, she’s a cultural icon who embodies authenticity, grace, and strength, values that deeply align with what Vasmol stands for. Her rooted charm and modern confidence mirror the very spirit of our Henna Crème Hair Colour. The TVC beautifully captures this balance, showcasing a solution that feels both familiar and forward-looking. Bringing Vidya back to the Vasmol family felt like a natural progression, and her presence adds credibility and emotional depth to the story we’re telling. We’re excited about this new chapter and the meaningful connection it will spark with our consumers across India.”
Vidya Balan added, “Some associations are more than just professional, they feel like a part of who you are. Vasmol has been one such name in my journey. To return now, with this beautiful new TVC for Henna Crème Hair Colour, feels like a full circle moment. It beautifully captures the essence of rooted beauty, something I deeply relate to. The film blends the warmth of tradition with the confidence of modern womanhood, just like the product itself. The appeal of Vasmol’s no-ammonia, henna-infused crème colour lies in its nurturing qualities and efficacy. It’s a smart choice for those seeking natural beauty solutions that are both kind to hair and budget-friendly.”
The campaign is being released in Hindi, Oriya, Bengali, Assamese, and Bhojpuri, backed by a 360-degree marketing strategy. This includes high-visibility OOH placements across key cities in West Bengal, Orissa, Northeast, and Tamil Nadu, along with on-ground retail activations in Tier 2 and Tier 3 towns to drive trials and deepen consumer engagement in core markets.
