New Delhi: Vigor Media Worldwide has bagged the PR mandate of Kaiser Hair, a well-known hair extensions brand. Vigor Media Worldwide won the prestigious account after an aggressive multi-agency pitch followed by a competitive bidding process. The contract comes as another acknowledgment of Vigor Media Worldwide’s exceptional expertise in PR and communication.
The role of Vigor Media Worldwide will be to build a strategic communication framework for Kaiser Hair and further strengthen its indomitable leadership positioning in the industry. As a part of the mandate, Vigor Media Worldwide will also help Kaiser Hair drive its massive expansion plans through exceptional media and communication strategies engaging the stakeholders effectively. The mandate for Kaiser Hair will be handled by the Mumbai office of Vigor Media Worldwide with the support from its proficient and dedicated team along with its dynamic national and global associates for greater visibility and strong positioning of Kaiser Hair among targeted segments.
Based out of Mumbai, Kaiser Hair has announced that it’s expanding across Mumbai, Thane and Navi Mumbai. The USP of Kaiser Hair is that it makes premium quality hair extensions for all of life’s moments. Beyond beautiful hair, its mission is to inspire confidence and empower you to look and feel your best. Many celebrities including Miss Universe Harnaaz Sandhu got their hair extensions done at Kaiser Hair. From starting in a car to opening an outlet in a Garage at Bandra, now Kaiser Hair has added a premium 2500sqft outlet at Versova-Andheri and it plans to open outlets in Thane and Vashi in Navi Mumbai in the next three months. Kaiser Hair offers a total package: exceptional customer support, transparency, and confidence. To help women look and feel beautiful every day- is the mission of Kaiser Hair.
Archi Rajpal – Director Marketing of Kaiser Hair said, “We are pleased to welcome on board Vigor Media Worldwide which possesses all the required zeal and enthusiasm to help us establish a focused communication approach with all of our stakeholders. We believe their extensive experience in the competitive world of communication combined with our sound business strategy will help us drive the growth and expansion of Kaiser Hair.”
Commenting on winning the PR mandate of Kaiser Hair, Ratik Baijal, Co-founder, Vigor Media Worldwide said, “We are excited and proud to be associated with Kaiser Hair, a dynamic hair extensions brand. We are committed to delivering them well-planned and innovative communication strategies in line with their key expectations of aggressive expansion and growth.”
Vigor Media Worldwide has cross-sectoral expertise spanning Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting, and a host of other sectors of the economy. Its client portfolio includes top-of-the-line brands in the industry with recurring associations across years.
