New Delhi: Vigor Media Worldwide has bagged the Public Relations mandate for DEVO, the premium men’s occasion wear brand by the iconic Siyaram’s. The mandate was secured following a competitive multi-agency pitch, underscoring Vigor Media’s expertise in strategic brand communication and storytelling.
Backed by the heritage of Siyaram’s — one of India’s most respected textile conglomerates — DEVO marks Siyaram’s foray into the ethnic and ceremonial menswear segment. The brand offers a curated range of sherwanis, Indo-Westerns, Jodhpuri suits, tuxedos, kurta pajamas, and accessories, blending tradition with modern aesthetics for the contemporary Indian man.
As part of the mandate, Vigor Media Worldwide will develop and execute a comprehensive communications strategy for DEVO. The plan includes media outreach, influencer engagement, thought leadership, digital amplification, and brand storytelling to position DEVO as a premium destination for men’s ethnic and occasion wear.
Expressing his confidence in the association, Gaurav Poddar, Executive Director at Siyaram’s, said, “Siyaram’s has always stood for quality, craftsmanship, and trust. With DEVO, we are expanding our legacy into ethnic fashion that reflects the confidence and sophistication of today’s Indian man. We believe that Vigor Media Worldwide, with its proven track record in building impactful narratives, will play a pivotal role in elevating DEVO’s brand journey across the country.”
Adding to this, Nikhil Singhal, Founder, Vigor Media Worldwide, shared, “It is an honour to partner with a name as prestigious as Siyaram’s. DEVO is not just a new label — it’s a strategic extension of a legacy brand into a high-growth fashion category. Our team is excited to craft compelling stories that highlight the brand’s unique offerings and heritage, while shaping its narrative as a modern, trend-forward brand rooted in Indian culture.”
DEVO is preparing for pan-India expansion through exclusive outlets, tapping into the growing demand for ethnic and fusion wear, especially among millennials and Gen Z. With India’s ethnic wear market witnessing exponential growth, DEVO is positioned to emerge as a key player by delivering aspirational yet accessible fashion rooted in tradition and refinement.
