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Home Featured

Vijay Sales to host its first Esports tournament: The Rising in association with Lenovo India & AMD

by MN4U Bureau
July 30, 2021
in Featured, Mobile/Digital
Reading Time: 2 mins read
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Vijay Sales to host its first Esports tournament: The Rising in association with Lenovo India & AMD
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Mumbai: Vijay Sales, a leading retail chain for consumer electronics across India has teamed up with Lenovo India and AMD to host its first Esports tournament: The Rising. The tournament will be a platform for the gamers of Tom Clancy’s Rainbow Six Siege, which is an online tactical shooter video game developed and published by Ubisoft, to showcase their skills.

Spanning over a period of 13 days from July 23rd till August 4th – The Rising will feature a sizeable prize pool worth INR 3,00,000. Lenovo, AMD, and Vijay Sales have teamed up with experienced tournament organizers, The Esports Club to host and broadcast the event.

Nilesh Gupta
Nilesh Gupta

Nilesh Gupta, Director, Vijay Sales said, “The online gaming industry is growing exponentially in India at a rate of almost 27% per annum and is estimated to reach $2.8B by 2022. The current pandemic scenario has further accelerated the growth of this industry. In a bid to be a part of this revolution, we have partnered with Lenovo and AMD and are working closely with them to create unique and engaging IPs to reach this ever-growing customer base.”

Amit Doshi
Amit Doshi

Amit Doshi – Chief Marketing Officer, Lenovo said, “Our Legion product portfolio and multiple eSports collaborations, help us strengthen our engagement with the local gaming community. With an intent to leverage popular gaming titles such as Tom Clancy’s Rainbow Six Siege to promote strategic competition and networking opportunities, we are glad to co-host the tournament with AMD & Vijay Sales. We strongly believe that such tournaments will further encourage the adoption of responsible online gaming from the safety of our homes.“

Ishaan Arya
Ishaan Arya

Ishaan Arya, Co-Founder, The Esports Club, “We’ve always been passionate about Tom Clancy’s Rainbow Six Siege and are excited to once again be at the forefront of the regional esports ecosystem for Siege with our partners Lenovo, AMD, and Vijay Sales”.

Tags: Amit Doshi LenovoIshaan Arya The Esports ClubLenovoNilesh Gupta Vijay SalesVijay Sales

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