Chennai: Vijay TV has once again proven its dominance in Tamil satellite entertainment by delivering a record-breaking Pongal 2025 lineup. Combining blockbuster movies, reality shows, mega-serials, and game shows, the channel continues to lead the pack as the ultimate destination for premium Tamil entertainment.
This year’s Pongal movie extravaganza was spearheaded by the world television premiere of Amaran, a biographical action-drama starring Sivakarthikeyan and Sai Pallavi. The film notched an impressive 8.5 TVR, capturing the attention of 2 crore viewers and generating 1.2 billion minutes of watch time.
Joining Amaran in the festive lineup was Meiazhagan, the much-loved family drama starring Karthi and Arvind Swamy. The film’s heartfelt storyline struck a chord with audiences, achieving an outstanding 7.4 TVR and reaffirming its status as a fan favorite. Other premieres, including Vaazhai and the supernatural hit Aranmanai 4, added to the channel’s Pongal programming brilliance.
Vijay TV’s ability to curate and showcase top-tier cinematic content alongside its signature shows reinforces its position as the leading Tamil satellite channel. The exceptional ratings and overwhelming audience appreciation highlight the channel’s commitment to excellence and its unparalleled understanding of viewer preferences.
