Mumbai: The MediaLab has appointed Vinit Kumar as its new Chief Operating Officer (COO). Vinit, who brings over 25 years of diverse experience in media and non-media functions, has a strong track record in integrated marketing, branding, and performance. His expertise spans traditional and digital media, making him a valuable addition to The MediaLab’s leadership team.
Prior to this role, Vinit served as Vice President at Madison World, marking his second stint with the company. In his career, he has worked with leading organizations such as ZenithOptimedia Group, Mindshare, and Lintas Media Group. Between 2015 and 2020, Vinit was Vice President at ZenithOptimedia Group, and earlier held senior positions at Madison World from 2013 to 2015. His tenure at Mindshare and Lintas Media Group further established his expertise in strategic media planning and execution.
Expressing his enthusiasm for the new role, Vinit shared on his LinkedIn:
“I’m happy to share that I’m starting a new position as COO at The MediaLab!”
Vinit’s career began in 2003 at HCL Infosystems, where he worked as a GAQA, before progressing through various leadership roles in media. With advanced degrees and certifications in Digital Marketing, General Management, Media Management, Economics, and Statistics, Vinit is well-equipped to drive The MediaLab’s operational excellence and growth.
At The MediaLab, Vinit will be instrumental in overseeing day-to-day operations, implementing strategic initiatives, and further enhancing the company’s media and marketing solutions across both traditional and digital platforms.
