aha, a regional streaming platform, has appointed Vipin Unni as its new Chief Marketing Officer (CMO). Vipin joins the company with over 22 years of experience in marketing, strategy, and communications, and will now lead the brand’s marketing initiatives, content engagement, and subscriber growth strategies.
Before joining aha, Vipin served as the Head of Strategy for the Malayalam and Telugu clusters at SUN TV Network, where he played a key role in formulating strategic plans to boost content performance. He has also held prominent positions in major media companies, including Star TV Network, where he worked as the Head of Marketing and Communications from 2017 to 2023. His career also includes stints at Airtel, Reliance Infocomm, Hindustan Lever Limited, and Attitude Plus Management Consulting, where he honed his expertise in consumer insights, digital marketing, programming strategy, and revenue enhancement.
Announcing his new role, Vipin shared on LinkedIn, “Thrilled to start a new journey with aha as Chief Marketing Officer and create memorable #ahaMoments as I join the enthusiastic team to lead subscriber growth through marketing initiatives, content, and product engagement. Here’s to a new chapter filled with creativity, disruption, growth, and a whole lot of Aha!”
Vipin’s deep expertise in creative communications, digital marketing, and consumer insights will play a crucial role in driving aha’s vision to expand its subscriber base and enhance user engagement. With his track record of building impactful brand strategies, Vipin is poised to lead the company’s efforts in strengthening its market position and delivering a personalized content experience to users across regional markets.
Vipin’s appointment signals a strategic move by aha to bolster its marketing efforts and reinforce its brand presence in India’s fast-growing OTT space. With regional content consumption on the rise, aha aims to continue its expansion and bring unique, compelling content to audiences, creating unforgettable experiences.
aha is a regional OTT streaming platform offering a wide range of content in Telugu, catering to diverse entertainment needs. With a strong focus on local content, aha has quickly emerged as a popular choice for viewers seeking high-quality regional shows, films, and exclusive content.
