Viral Pitch is an influencer marketing, research, and analysis platform that represents all the influencer related information for brand’s references. It connects influencers with brands by helping businesses reach out to the best-suited influencers in order to create the maximum impact and reach. The platform is on a mission to be synonymous and works on a holistic approach that quantifies all variables in the Influencer Marketing Space. It also provides various services under one roof ranging from concept ideation, content production, pre/post-campaign analysis, to influencer metrics, brand campaign dashboard, etc. Viral Pitch connects influencers with the latest campaigns in the industry, where one can check, assess and pitch their offers to the brands directly.
Sumit Gupta, Founder, Viral Pitch in an exclusive chat with MediaNews4U on the launch of Viral Pitch, influencer marketing and much more.
How has the journey from launch to now been, the challenges?
The journey from launch to now has been equally rewarding and challenging. The biggest challenge was to address the gap that exists between influencers and brands. Before we began, I wouldn’t say that other platforms that offered collaboration deals for brands and influencers didn’t exist. This certainly wasn’t the case, we were clearly not the pioneers to tap into Influencer Marketing and leveraging its potential for the brands but yeah, we are the first ever HOLISTIC agency for anything and everything relevant to Influencer Marketing under the sun. That’s what we aspire to build— The biggest challenges were to create a platform that makes the most effective use of creativity and technology to create outstanding influencer marketing campaigns, also managing content and collecting relevant insights that can makethe campaigns go viral without affecting the value and creativity our campaigns are known to offer.
How different are you from the other platforms and what is your USP?
Our USP is our holistic approach. What really sets us apart from other agencies out there is our hybrid mix of creativity and technology. Ours is one such platform that provides AI-driven influencer marketing solutions, with the creative insights and aesthetics intact. We tend to create a creative mix that makes stellar use of insights, and influencer metrics and powerful creative ideation.
Data is the new oil, how have you innovated in terms of technology and Data procurement?
Ours is a unique platform that is innately creative at heart and yet highly advanced and innovative in terms of technology. We have created a seamless platform that bridges the gap between influencers and brands. Brand and Influencers can simply connect with each other through the platform, and finalise the deals instantly. Brands can post their requirements, can instantly choose the influencer of their choice and fitment from the large pool of influencers and create their own campaign. This is simple, super easy and has enhanced the accessibility a great deal. It is like serving the best of both worlds on a platter to both brands and influencers.
Today talent is a huge roadblock. How are you navigating this and retaining existing talent?
I believe that there’s no dearth of talent out there but there is clearly a huge gap between the demand and supply of talent. We believe if someone is genuinely interested and passionate to do something even if they haven’t got the exposure of doing that before, they are likely to perform that better because of their sheer interest in doing that. We make our team do moreof such things that they naturally are inclined towards and enjoy doing. This seems to have worked well for us so far and keeps the team motivated as they’re not forcing themselves to do something that they have no interest in. We believe in giving relevant learning opportunities to our team members rather than pushing them to learn just about everything that might not serve them later. Focused and filtered is our approach that we rely on to hire the best talent and retain them as well.
How has brand communication changed in the past year?
Over the past year, the way we present and communicate about our brand has grown to become more creatively focused. Especially in the post pandemic world, when brands have witnessed the huge digital transformation and disrupted their strategies altogether to meet the needs, demands and expectations of a digitally obsessed audience, you can’t really make a big difference without leveraging the power of creative storytelling to make your brand stand out. The brand communication has become more sharp, edgy, unconventionaland thoughtful over a period of time.
Can you share some of your memorable work for brands?
We are proud to have collaborated for some exciting influencer marketing campaigns with some of the most popular and amazing brands out there making ripples on social media such as Kaya, Body Cupid, Wow, Kwality Walls, MPL, The Ayurveda Co, Khadi Essentials,CoinSwitch, Kimirica, Proline, Vasu Healthcare, WinZO games, INDMoney, Krypto, Mojo Pizza, Oziva and many more. Recently we bagged the influencer marketing mandate for Park Avenue & became the influencer marketing partner for Alt Balaji. ASCI now have formulated new rules when it comes to Influencers and their communications for brands, your thoughts on this move by ASCI? The world is clearly witnessing a massive expansion in terms of digital advertising. The power of influencer marketing to influence their audience and persuade them to invest in certain products can’t be taken lightly. The impact of influencer marketing is huge and wide reaching and I believe that customers must be made aware of the benefits if influencers are endorsing any brand or product out there. Swaying away the target audience blindly is anyway not ethically justifiable considering such a huge impact the influencers may have upon their audience.
Where do you see yourself in the next 3 years?
Within the next 3 years, we see our brand and campaigns making huge impacts in the media industry, and gaining wide recognition amongst brands and influencers. We also see ourselves working for some of the biggest brands, both indie and global, and also to collaborate with some big names in the influencer marketing industry globally. The pace with which we are growing, this doesn’t really seem like a distant dream.