• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, January 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Virat Kohli leads among celebrity endorsing brands of ‘F&B’ sector on TV: TAM AdEx-Cross Media Advertising Report on Food and Beverages’ Apr-Aug’20

by Felicia Menezes
October 10, 2020
in Exclusive, Featured
3 min read
Regional Language channels had 60% Ad Volumes’ share in Overall Television advertising during Jul – Sep’20: TAM report
Share Share ShareShare

The TAM AdEx-Cross Media Advertising Report on Food and Beverages’ for period Apr-Aug’20. We focus on the Top TV Channel Genres and Program genres preferred by F&B Sector, Time band analysis for Sector on TV and Radio, Zone-wise advertising share of sector and Celebrity endorsement for F&B and other points too.

Top Channel Genres preferred by advertisers of F&B Sector on TV

Top 3 channel genres on TV together added 85% share of ad volumes share for F&B sector during Apr-Aug’20.

Top 10 Program Genres preferred by advertisers of F&B Sector on TV

Feature Films genre most preferred for promoting F&B brands on Television. The Top 2 program genres that are Feature Films and News Bulletin together added more than 50% share of ad volumes on TV.

Time band analysis for F&B advertising on TV

Prime Time was the most preferred time-band on TV followed by Afternoon and Morning time-bands. Prime Time, Afternoon & Morning time bands together added 72% share of ad volumes.

Celebrity endorsement for F&B on Television

Virat Kohli tops the chart of the Top 5 Celebrities followed by Kareena Kapoor Khan on the 2nd spot. Looking by celebrity Profession, ads endorsed by Film Actresses had 45% share of ad volumes followed by Film Actors with 34% share.

Preference of ad size by advertisers of F&B on TV

Advertisers of F&B sector preferred 20 – 40 seconds ad size on TV. 20-40 seconds and <20 seconds ads covered 74% and 22% share respectively during AprAug’20.

Newspaper: Publication Language and Genre for F&B Sector in Print

Top 5 Publication Languages added 83% share of ad space in Apr-Aug ’20. Nearly 63% of sector’s ads were on Hindi and English Publications during Apr-Aug’20.

General Interest publication genre almost added 99% share of sector’s ad volume.

Zone wise Advertising share of F&B Sector in Print

New Delhi & Kolkata, the Top cities in North and East Zone also topped at overall India level during Apr-Aug’20.

Top advertisers using Sales Promotion for F&B Sector in Print

Hindustan Unilever topped with 21% share of promotional ad volumes in F&B sector. While the Top 5 advertisers together added 68% share of Sales Promotion ad volumes during Apr-Aug’20 in Print.

State-wise share of F&B advertising on Radio

Top 3 states together had 61% share of ad volumes for the sector. Gujarat topped the states with 36% share of the sector’s ad volumes during Apr-Aug’20.

Time band analysis for F&B advertising on Radio

The preferred time for Advertising for F&B was in Afternoon and Evening time-band on Radio. While 68% share of the F&B ad volumes were in Afternoon and Evening time-bands during Apr-Aug ’20.

Transaction Methods of Digital Advertising in F&B Sector

Programmatic was the top transaction method for Digital advertising. Programmatic transaction method captured 51% share of F&B ad insertions on Digital.

Tags: Celebrity endorsement for F&BF&B Sector on TVTAM AdEx-Cross Media Advertising ReportTime band analysis for F&B advertisingTop TV Channel Genres and Program genresVirat Kohli

Related Posts

NBF Demands Immediate Release of Audience Data of News Channels
Featured

NBF Strongly Condemns Attempt at Strongarming IBF & BARC Management

by Editorial
January 18, 2021
0

New Delhi: The News Broadcasters Federation (NBF) strongly condemns the arm-twisting attempts of News Broadcasters Association (NBA) to bully BARC...

Read more
No pandemic dampener on Entrepreneurialism
Featured

No pandemic dampener on Entrepreneurialism: Ipsos Global Entrepreneurialism 2021 Survey

by Editorial
January 18, 2021
0

New Delhi: The pandemic spread its tentacles fast and suddenly most countries were in the throes of the lockdown, impacting...

Read more
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Padma Shri Dr. J Hareendran Nair, Founder and MD, Pankaja kasthuri Herbals India Pvt. Ltd.

We believe digital spends and digital distribution is going to be a key growth driver for us going forward in 2021

January 16, 2021
Prasad Rajappan, Founder & CEO, ZIng Hr.

Outcomation Focussed Products and Services for Enterprises

January 16, 2021
Chetan Asher, Co-founder & CEO, Tonic Worldwide

With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth

January 15, 2021
Yash Chandiramani, Founder & Chief Strategist, Admatazz

Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different

January 15, 2021
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

January 14, 2021

Subscribe to Newsletters

Trending

Zydus Wellness consolidates media mandate with Wavemaker India
Advertising

Zydus Wellness consolidates media mandate with Wavemaker India

by Editorial
January 18, 2021
0

Wavemaker India today announced that Zydus Wellness which includes the consumer wellness brands of Heinz India has consolidated its media...

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021
Amit Sinha joins India TV as VP Strategy & Research

Amit Sinha joins India TV as VP Strategy & Research

January 18, 2021
Disney+ Hotstar VIP brings the premiere of mythological series ‘The legend of Hanuman’ on 29th January

Disney+ Hotstar VIP brings the premiere of mythological series ‘The legend of Hanuman’ on 29th January

January 18, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.