Mumbai: Virgin Music Group has entered into a strategic long-term agreement with Hungama Digital Media, South Asia’s top digital entertainment company. This partnership aims to extend the global reach of Hungama’s vast music catalog, including content from SVF, Grassroute, OTV, and numerous film soundtracks, leveraging Virgin Music Group’s extensive global distribution network.
The alliance will help Virgin Music Group tap into Hungama’s significant user base and regional expertise, while deepening its presence in India’s vibrant regional music scene. This collaboration presents a unique opportunity for both companies to harness their strengths and deliver enhanced experiences to music fans worldwide.
Amit Sharma, Country Manager of India for Virgin Music Group, said, “We are immensely proud to announce this important partnership with Hungama. This collaboration will expand our reach in India and enable their songs to reach new global audiences, supporting our commitment to artist empowerment and innovation. Through this venture, we aim to bring a diverse range of music to new audiences, while Hungama’s expansive network will enable us to unlock incredible new opportunities for our artists.”
Siddhartha Roy, CEO of Hungama Digital Media Entertainment, said, “Our partnership with Virgin Music Group marks a significant milestone in taking Indian regional music to global audiences. By tapping into Virgin’s extensive network, we’re providing our artists and labels with unparalleled exposure, helping them reach new markets and unlock fresh growth opportunities. It’s an exciting time for Indian music, and we’re proud to lead this global expansion.”
This collaboration between Virgin Music Group and Hungama Digital Media is set to showcase undiscovered music to global audiences, expand distribution channels, and enhance the way music is consumed, while simultaneously elevating Indian music culture on the global stage.
