Vitamin Stree by Supari Studios launches new video ‘To Cup or Not To Cup’

Mumbai : Vitamin Stree’s latest video discusses the menstrual cup, and answers some common FAQs surrounding it. For ages now, the menstruating population of the world has primarily used disposable sanitary pads and tampons. However, there are many options to deal with menstrual health and hygiene, which are rarely considered, including the menstrual cup.

The menstrual cup was invented way back in the 1930s, but only recently has it come into the light as a viable menstrual hygiene option. However, women in India are still unaware of basic information about it, ranging from “How do I use it?” to “Does it hurt?” to “Where do I get it?” Add to this the general taboo surrounding the topic of periods, and you have an entire country’s women sceptical to make the switch to this eco-friendly and cost-effective device. Vitamin Stree’s video attempts to give an overview of the menstrual cup and answer some common questions around it, to help women make an informed decision whether- “To Cup or Not to Cup?”

You can watch the video here:

Tara Kapur, Head, Vitamin Stree says: “One of the aims of Vitamin Stree is to create conversations around topics women are curious about, but might not be open to talking about. We wanted to normalise the questions women have around the menstrual cup – from where to get it, what are the benefits, is it painful, what are the differences between cup sizes – and help them make a slightly more informed decision if and when they decide to use it. There’s a lack of information around topics like this, and we want to become a place women can seek relevant content for themselves.”

Credits:

Executive Producer: Tara Kapur

Creative Producer: Aanandita Banerjee

Scriptwriter & Director: NandiniGodara

DOP: AnujHakked

Lead Producer: PankhuriRanjan

Associate Producer: NitikaKanodia

Asst. Producers: Yasasvi Mehta, Amrita Nanda

Edit: Vishnu Prasad, AkhtarShaikh

Grade: Vishnu Prasad

Sound Mix: AbhishekJaisinghani

Graphic Designer: AvilayMathur, Yasasvi Mehta