Viva, a leading manufacturer and supplier of aluminium composite panels (ACP) in Asia, has appointed Anil Kapoor as its inaugural brand ambassador. This partnership marks a significant milestone for the ACP industry, as Viva becomes the first brand to collaborate with a celebrity of Kapoor’s stature.
With over two decades of experience, Viva ACP has established itself as a benchmark for high-quality, stylish, and durable cladding solutions. The company offers over 500 shades and is recognised for its innovative technology, including industry-first features such as 4 color coating. Viva’s products are utilised in various sectors, including architecture, transportation, and retail.
Commenting on this milestone collaboration, Prakash Jain, CMD at Viva ACP, said, “We are thrilled to welcome Mr. Anil Kapoor to the Viva family. His unparalleled success, both in India and internationally, mirrors our commitment to excellence and our vision to take Indian innovation to the global stage. Together, we aim to inspire new perspectives in cladding design and underscore the limitless potential of aluminium composite panels. This collaboration will elevate Viva’s reach, empowering architects and designers to create extraordinary spaces.”
Actor Anil Kapoor said, “Partnering with Viva ACP is a unique opportunity for me to associate with a brand that exemplifies innovation and durability. I’m impressed with their forward-thinking approach towards cladding and their ability to redefine spaces with cutting-edge designs. Viva ACP’s products represent a perfect balance of aesthetics and functionality, and I’m excited to be part of a brand that’s making a significant impact in both the national and international markets.”
This collaboration is expected to enhance awareness and interest in ACP, reaffirming Viva ACP’s leadership position in the industry while promoting sustainable construction practices.
