Mumbai: Madison Media, a unit of Madison World, has announced the appointment of Vivek Das as its new Chief Digital Officer. In this role, he will report to Ajit Varghese, Partner and Group CEO, Madison Media and OOH.
Vivek Das brings over 20 years of experience in entrepreneurship, digital marketing, integrated media, and digital transformation. Most recently, he was part of the India leadership team at EssenceMediacom, where he led the Google India and Southeast Asia business, WPP’s second-largest account globally. His career also includes leadership roles at Mindshare, VML (formerly Wunderman), and FoxyMoron, where he served as CEO. Beyond his professional work, Vivek is an active coach and mentor to LGBTQIA+ individuals and startup founders.
Ajit Varghese, Partner and Group CEO, Madison Media and OOH, said, “Vivek joins us at a pivotal time for the media industry, when clients are seeking deeper consumer connections, seamless experiences and measurable impact. At Madison, we are building an AI-first planning framework and embedding digital-first thinking into everything we do. Vivek’s rich experience across digital transformation, integrated media and business innovation makes him the perfect leader to accelerate this journey. With his ability to combine creativity, technology and data, I am confident he will help us push the boundaries of what’s possible and create future-ready solutions for our clients.”
Sharing his excitement, Vivek Das, Chief Digital Officer, Madison Digital, commented, “I am thrilled to join Madison at a time of great opportunity and change for our industry. My philosophy aligns with Madison’s client-first, talent-focused and entrepreneurial culture—fueled by restless curiosity and the drive for future readiness. In the era of platforms, LLMs, and Artificial Intelligence, I look forward to working closely with the leadership team to accelerate Madison’s digital transformation, strengthen our leadership in new media, and enhance the value we bring to our clients and the industry at large.”
