Vivek Srivastava, a startup mentor and former MD of Innocean Worldwide India, has announced the launch of his brand advisory firm, Integrated Brand Heuristics.
He was Managing Director of Innocean Worldwide until January 2023, and served as advisor until June 2023.
Srivastava announced the launch of his venture via a LinkedIn post. He is the Founder and Managing Partner of the company.
He has served as the president of Delhi Ad Club for three terms and is an elected member of the Executive Committee/Board of Advertising Agencies Association of India (AAAI).
Before joining Innocean India, Srivastava was Executive Director at Triton Communications, where he had a stint of over 13 years. He spent five years in the early part of his advertising career at Mudra Communications.
According to business and company research platform Tofler, Integrated Brand Heuristics was incorporated on May 15, 2023, and will operate from South Delhi.
On LinkedIn, Srivastava revealed that onboarding of talent is currently on at the new outfit, without divulging further details.
