Mumbai: vivo India has unveiled a new digital video campaign for the vivo V70 and vivo V70 Elite, featuring brand ambassadors Sidharth Malhotra and Kiara Advani. The campaign celebrates life’s joyful milestones and highlights how advanced smartphone imaging can help users capture and relive their most meaningful memories.
The campaign film follows a storytelling-led narrative where Malhotra and Advani recreate some of their most memorable life moments, including a proposal and intimate pre-wedding celebrations. Through these moments, the film reflects the excitement, warmth and authenticity associated with such milestones, positioning the V70 and V70 Elite as companions for life’s defining occasions.
At the centre of the campaign are key imaging features designed to elevate everyday photography and videography. The smartphones feature a 50MP Night Telephoto camera, enabling users to capture sharp portraits even in low-light conditions, while 4K video recording allows moments to be documented with cinematic clarity and detail. Together, these capabilities aim to ensure that personal memories are captured with precision and depth.
With this campaign, vivo continues to emphasise its premiumisation strategy by combining emotional storytelling with advanced camera technology. The brand said the film will be promoted across digital platforms, social media and other consumer touchpoints, reinforcing vivo’s focus on delivering refined design, strong performance and flagship-grade imaging experiences.
