Vogue Eyewear has introduced its latest campaign with Brand Ambassador, Taapsee Pannu, inspiring everyone to embrace life’s moments with playfulness.
Vogue Eyewear’s “Keep Playing” campaign encourages embracing life with a positive attitude, highlighting the importance of our approach amidst dynamic situations, inviting consumers to engage joyfully with life’s colorful facets.
Commenting on the new campaign,Taapsee Pannu said, “I’m thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of ‘Keep Playing’ resonates deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness.”
The campaign showcases everyday scenarios like daydreaming, playing with fashion, dancing freely, or embracing the unexpected, emphasizing engaging activities that enrich everyday life.
“Vogue Eyewearcontinues to underline and celebrateself-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.” said Gunjan Saigal, Brand Group Head – Luxury, Premium & Fast Fashion.
Brandmovers India is the creative agency behind the campaign directed by Bosco Bhandarkar and photographed by Anushka Menon. The integrated marketing campaign will be launched on various channels for a nationwide audience.
Commenting on the campaign Adrijaa Sanyal Creative Director at Brandmovers India said, “Our brand shines in the light of our consumers’ self-revelation.We wish to convey them how it delights usto watch them embrace their individuality, in intense and playful moments,their reveries and even their smallest acts of defiance. With the very charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate the spirits and style alike wherever it reaches”.
