Vogue Eyewear onboards Shahid Kapoor as Brand Ambassador alongside Taapsee Pannu
Mumbai: Vogue Eyewear has announced Bollywood icon Shahid Kapoor as its newest brand ambassador in India, joining the ever-inspiring Taapsee Pannu in a bold new campaign that champions individuality, authenticity, and self-expression. The announcement marks a powerful new chapter for the globally loved eyewear brand, reinforcing its commitment to those who live life by their own rules.
In the brand’s latest campaign film, Shahid and Taapsee come together in a visually arresting gallery-like setting, engaging in a blend of playful banter and reflective conversations. The film, grounded in the concept of the ‘No Rules Club’, positions eyewear not just as a fashion essential but as a statement of personal freedom and confidence.
“Style to me has always been about self-expression without boundaries. I’m excited to join Vogue Eyewear and to be part of its campaign, that encourages people to be themselves, unapologetically and without rules,” said Shahid Kapoor, expressing his alignment with the brand’s empowering ethos.
Taapsee Pannu, who continues her association with the brand, added, “Working with Vogue Eyewear has always been about embracing who I am — unfiltered and free. Together we hope to inspire more people to own their style, their way.”
The campaign film, now live here, delivers a striking message: style, like art, thrives in freedom. Set against a minimalist backdrop, it becomes a metaphor for the modern individual—unrestricted by societal expectations and thriving in their unique expression.
The latest Vogue Eyewear collection featured in the campaign spans bold silhouettes, refined classics, and expressive designs that go beyond aesthetics. Each piece serves as a reflection of character, mood, and personal charisma—aligning perfectly with the campaign’s call to action: “Join the movement. Be free and let free. So long as you’re being authentically you, no rules apply.”
