Mumbai: With new season of BiggBoss back on Colors, Viacom18’s AVOD platform VOOT is all set to make it bigger and better for its fans this year. After the stupendous success of the last season on VOOT, the platform all set to once again unleash the power of fandom and garner a phenomenal billionplus views by bringing to life a diverse and immersive digital exclusive content slate exclusively for its audience.
Voot offers enhanced digital viewing experience with a phenomenal mix of unseen content, new magazine shows, newer interactivity formats where they can stay connected with the show 24 X 7. It also streams several exclusive show extensions like Unseen Undekha, Cutless, Bigg Buzz and the all new Voot Night Live along with full episode of BIGG BOSS Season 13. The Voot Night Live – Bigg Boss Editionwill be streamed live from the sets immediately post the episode on colors.
The diverse and engaging content slate will see over 3500 exclusive content stacks across key Bigg Boss being created providing an augmented viewing experience for the VOOT user. The BIGG BOSS experience will be made further special for fans with a slew of new and fun interactivity formats like voting, Video Vichar, VOOT Chugli Booth, pulse meter and others that will them to be a part of their favourite show. The slate has also received significant patronage from a slew of advertisers, who have joined the chorus of Bigg Boss on VOOT through partnering across various content around content properties. The current edition of Bigg Boss on VOOT has an array of Digital Sponsors ranging from online platforms like Ace2Three, Swiggy, Flipkart and Revv Cars, to varied advertisers across categories like beverage (DSP Black), packaged food (Doritos) and QSR (KFC), helping drive engagement and build resonance and reach for each of these brands. With a host of interactive solutions and customized, scalable brand associations across VOOT exclusive shows like Bigg Buzz and VOOT Night Live etc, offering is larger than life experience this year.
Commenting on the popularity of BIGG BOSS, Akash Banerji, Head – AVOD Business, VOOT said “BB over the multiple seasons has managed to create a massive fandom in this country and the fans wait for the new season with bated breath. This year’s edition on VOOT is an extravaganza for the asli fans with a slew of exclusive content clips, new magazine shows, unique interactivity formats all with the aim to drive satiate their appetite. The 100-day festival on VOOT is equally compelling for advertisers & brands across categories as the show on the platform will see massive scale and exponential increase in watch time. Partnering with COLORS, this heady mix of crazy fans, exciting brands & new-age advertisers on the back of unique & exclusive offerings around the show is going to make Bigg boss bigger than any other entertainment property in India. Our exclusive fan-anthem around ‘alsi fans’ created by Orchard encapsulates this unbelievable spirit around the show for the next 100 days.”
