Walkaroo, an Indian footwear brand, today announced Bollywood Actor Ajay Devgn as its Brand Ambassador. The announcement comes at a time when the brand has launched over 200+ designs for the festive season for Men, Women and Kids.
Conceptualized and executed by Havas Creative Group India, the campaign includes three films where Ajay Devgn spreads Walkaroo’s brand message in three different imagined locations – the Moon, a Mafia Den and Emperor Vakbar’s Court. Backed by crisp scripts and attractive visuals, the three films focus on the brand theme ‘Walk with Walkaroo’. The TVC is set to hit the screens from 4th October, Wednesday and will be live across digital platforms.
Commenting on the association VKC Noushad, Managing Director, Walkaroo International Pvt Ltd said, “We are happy to have India’s iconic film star – Ajay Devgn as our new brand ambassador. He shares a lot of synergy in values with the brand and enjoys a high level of popularity and credibility. We believe that this association will help us connect with consumers across all segments and will further strengthen the brand presence esp in tier II & III cities of North & West markets.”
Speaking about the campaign, Bobby Pawar, Chairman & Chief Creative Office, Havas Group India said, “Walkaroo was making a departure from ‘restless’ and wanted to promote walking, albeit with a dollop of humour. So in typical Havas meaningful style, we decided to ‘step on it’ and take you to places you haven’t been before (watch the ad to know what we mean). Walking is said to be good for your health and in my books, so is laughter. And this campaign has oodles of both”.
