World Advertising Research Center (WARC) has named Ogilvy the most creative agency network in the world for the third consecutive year. WARC recently released the results of its annual Creative 100 ranking of the most creative agencies, networks, and campaigns in the world.
Ten of the Top 100 most-awarded campaigns of the year were Ogilvy-created campaigns, including: “Reverse Selfie” for Dove from Ogilvy’s global Unilever team, “Shah Rukh Khan-My-Ad” for Cadbury by Ogilvy India, “Even More Confusing Times” for Burger King by DAVID Madrid, “Morning After Island” for Grupo Estratégico PAE, “Toxic Influence” for Dove by Ogilvy’s global Unilever team, “Burger Glitch” for Burger King by DAVID São Paulo, “Staraoke” for Amazon Prime Video by Ogilvy Milan, “Home Sweet Home” for the Tourism Authority of Thailand by Ogilvy Bangkok, “The Impossible Combo” for Burger King by DAVID São Paulo, and “Life, Scripted” for the Chicago International Film Festival by Ogilvy Chicago. Ogilvy London, DAVID Madrid, Ogilvy Mumbai, Ogilvy Bangkok, and DAVID São Paulo ranked in the Top 50 individual creative agencies, contributing to the network’s overall success.
Liz Taylor, Ogilvy’s Global Chief Creative Officer, said, “It fills us with immense pride to see Ogilvy named the most creative network in the world by WARC for the third consecutive year. Our teams earned this recognition by doing work that had an impact on our clients’ brands and businesses, while also impacting policies that have created a more equitable and just world. Our sincerest thanks to every person who works at Ogilvy for their passion and ingenuity, and to our brave clients for their partnership, trust, and shared belief that creativity is the ultimate differentiator.”
