Mumbai: Warner Music India has announced a strategic partnership with Rthyms.Life, a creator-first music ecosystem, aiming to amplify India’s unique sounds on the global stage. The alliance strengthens Rthyms.Life’s position as a transparent platform for artists, offering a full-stack ecosystem where creators retain control over all aspects of their careers, from collaborations and studio sessions to bookings and career management.
Leading this movement is a collective of artists shaping India’s new global musical identity, including Guru Randhawa, Savi Kahlon, Sardar Khehra, Aastha Gill, Zehr Vibe, Guri, Youngveer, Aaryan Bidada, Bob.B Randhawa, and Siroyi.
Jay Mehta, Managing Director, Warner Music India & SAARC, said, “We’re excited to partner with Rthyms.Life to support its unique creator-first music ecosystem. This also aligns with Warner Music India’s ethos of creating a 360 ecosystem for artists. This collaboration will help the Rthyms team and their artists reach their full global potential.”
Gurjot Singh, Co-Founder of Rthyms.Life, added, “Rthyms.Life is where artists own their journey. Together with Warner Music India, we’re turning authenticity into global anthems, giving every creator charts, fans, and respect worldwide.”
Akshit Lahoria, Co-Founder of Rthyms.Life, said, “Rthyms.Life was built on a simple belief—that artists deserve a platform where creativity isn’t restricted, but amplified. This partnership with Warner Music India marks a new chapter in that mission. Together, we’re enabling creators to turn their stories into global sounds, ensuring their art travels farther, louder, and with the respect it truly deserves.”
Headquartered in India and Dubai, Rthyms.Life is redefining how music is created, marketed, and experienced. This collaboration will see Warner Music India and Rthyms.Life support artists representing a new sound of independence—culturally rooted, globally resonant, and creatively free.
