Mumbai: Warner Music India has entered into a major strategic partnership with Ultra Music, one of India’s most prominent and longstanding music labels, forging an exclusive global distribution agreement that will significantly expand the international reach of Indian music.
As part of the alliance, Warner Music India will take over worldwide distribution of Ultra Music’s extensive catalogue of more than 14,000 tracks, comprising iconic Hindi film soundtracks along with a vast collection of regional, folk, and devotional music. The deal also grants Warner Music exclusive distribution rights for all future Ultra Music releases during the term of the partnership.
The collaboration leverages Warner Music’s expansive global distribution network, enabling Ultra Music’s rich and diverse repertoire to reach wider audiences across digital music platforms worldwide. It also strengthens Warner Music India’s fast-growing catalogue across Bollywood, regional, and independent genres.
Speaking on the collaboration, Sushilkumar Agrawal, CEO, Ultra Music (Ultra Group), said, “Our collaboration with Warner Music India marks a meaningful step in strengthening Ultra Music’s distribution and reach. It allows us to combine Warner Music’s strong industry network with our deep catalogue to deliver quality Indian music to audiences across platforms.”
Jay Mehta, Managing Director, Warner Music India & SAARC, added, “Ultra Music has one of Indian industry’s most significant catalogues covering a vast array of genres. This exclusive partnership enables us to take Ultra’s iconic repertoire and upcoming releases to a wider global audience. We’re excited to showcase its Bollywood tracks, which in turn strengthens our own Bollywood offering, as well as its Hindi and regional repertoire, bringing timeless classics and fresh Indian music to listeners worldwide.”
The partnership reinforces Warner Music’s long-term commitment to elevating Indian music on the global stage and strengthens its position as a leading distributor of diverse Indian genres worldwide.
