Mumbai: This Raksha Bandhan Dominos India and WATConsult, the digital and social media agency from Dentsu Aegis Network India, showcase the ‘brother-sister’ bond in a never seen before way.
Launched on their social media pages, the video titled The Letter, highlights extremely relatable nuances which every brother and sister would have gone through and cherish till date.
Traditionally, Raksha Bandhan is a festival wherein sisters take a promise from their brothers to protect them, all their life, in their thick and thin. But in today’s day and age, the roles seem to have reversed. And, that’s the crux of the brand video which revolves around a younger brother expressing his admiration for his elder sister, who is his beacon of hope, his protector and his best friend.
https://www.facebook.com/dominospizzaindia/videos/228697177797610/
Credits:
Advertised Brand: Domino’s India
Advert Title: The Letter
Advertising Agency: WAT Consult Media Pvt Ltd, Delhi, India
Concept and Scripting: Surbhi Arora, Kshitij Rishishwar
Director: Saptadeep Mondal
Executive Producer: Vindhya Malik
DOP: Deepak Arya
Line Producer: Gagan Judge
Asst. Director: Gayatri Sahai
Art Director: Diksha Prabhakar
Hair & Makeup: Guneet Bagga
Production Manager: Bernard Cantopher
Production Asst: Preksha Jain
Lead Cast: Vivaan Chawla, Mehak Malhotra, Dhruv Khurana, Ana Ilmi, Charu Shankar, Raghav Laul
Editors: Chetan Tyagi, Saptadeep Mondal, Bernard Cantopher
VO Artists: Damandeep Singh
Sound Studio: Kshitij Studios
CS Team:
VP – Operations – Faisal Haq
Group Account Manager – Chanda Sarma
Lead Account Manager – Keith Roy
Deputy Account Manager – Shreya Bhatnagar and Nisha Meena
Sr. Digital Media Executive – Darpan Mehla, Charvi Walia, Ankit Jain
Digital Media Executive- Abigail Darlong and Mohammed Mazen
