Sindhuja Rai has been appointed as the CEO-Asia Pacific at Wavemaker, with her base in Singapore. She will report directly to the Global CEO, Toby Jenner.
Currently, Rai holds the position of leading Global Media Investment & AMEA Consumer Experience at Mondelez. She will assume her new role at Wavemaker in September 2023.
In her role as the APAC CEO, Rai will be responsible for driving the strategy and execution of the agency’s growth initiatives for clients and people across the region. She will also become a part of the Wavemaker Global Executive team and the GroupM APAC Leadership Team ExCo.
Commenting on her new role, Rai said, “I’m truly excited to join the many familiar faces at Wavemaker. Over the years, I’ve enjoyed the collaborative relationship with everyone at the agency, and I’ve been impressed by its culture of positive provocation. I’m now looking forward to building on this established success while utilising my client experience to drive meaningful growth for Wavemaker, it’s clients and our people in the region.”
Toby Jenner, Global CEO at Wavemaker said, “I’d like to thank Mondelēz and Jon Halvorson in particular for supporting Sindhuja’s transition from Mondelēz to Wavemaker. It’s all credit to Jon how highly regarded Sindhuja is. She is smart and driven with huge integrity. She knows our business well from our relationship with Mondelēz, and her regional leadership and global sensitivity make her ideally positioned to take Wavemaker to the next level. Sindhuja will make a massive difference to our clients and our people across the region, making us incredibly well- positioned for continued success. I’m so thrilled she’s joining our business.”
