Mumbai : WPP’s Wavemaker has hired Abhijeet Pradhan as Associate Digital Director for SEA. He has been hired from Interactive Avenues in Mumbai. Pradhan, will report into Rose Huskey, CEO, South East Asia.
Abhijeet is no stranger in the digital field; he has accumulated more than 10 years of experience in managing and developing Digital Marketing Strategies for massive brands online. Well versed in managing SEM and PPC campaigns, he has a strong understanding of Web Analytics, Online Marketing Concepts, Procedures, and Strategies and is familiar with web usability, landing page testing, website design, quantitative skills and ROI analysis. Notable brands in his portfolio include Microsoft, MS Windows, FedEx, Hershey’s, with industry experience in E-Commerce, insurance, banking, travel etc.
“Starting a new job in a new city can make one anxious, but it’s also exciting. Am being open to the amazing changes which are occurring in the field that interests me.”Abhijeet said.
“Digital plays a huge role in the media game and it has become increasingly apparent in recent years. We will continue to embrace this and play it to our advantage by having the best talents in place to be well-equipped to tackle imminent challenges and working towards providing the effective solutions for them.” Rose remarked.
