Hyperlocal news platform Way2News has announced the appointment of Abhishek Jaggi, former National Sales Lead for advertising revenue at MX Player, to head its advertising and monetisation function.
Jaggi has worked with companies like Zee Entertainment, Colors (Viacom 18) and Radio Mirchi in a career spanning over 15 years, handling sales on digital, television and radio.
“Jaggi’s insights and expertise arrive at a pivotal juncture. The confluence of Way2News’s premium language audience and Abhishek’s vision is a paradigm shift for brand storytelling in India,” said Raju Vanapala, CEO, Way2News.
Jaggi added, “To reach out to a billion-strong audience, brands must leverage native language to create an exciting new world of possibilities.”
Way2News counts WestBridge Capital among investors.
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