We expect to achieve further growth momentum from the increasing internet population
Ajit Varghese, Chief Commercial Officer, ShareChat
The last few years have been an exciting journey of evolution for ShareChat and more so with the launch of Moj in July 2020. Our focus has been to democratize the internet with our products. With ShareChat, we have managed to scale up to a 160 million monthly active user community. ShareChat has been pivotal in empowering users to share their opinions, express themselves, showcase their talent across 15 Indic languages.
The equation is simple. Our users mostly hailing from Bharat are able to connect better in their first language that reflects their cultural identity, and therefore have a deeper emotional attachment with our platform.
Within 200 days of its launch, Moj has put us at the forefront of UGC-driven video content, making us emerge as India’s #1 short video platform.
Cumulatively, we have a 240+ million-strong user community that establishes us as India’s preferred online destination.
Our key focus for 2021 will be
ShareChat has already emerged as the preferred online destination for Bharat with its 160 million monthly active users. IAMAI reported that Bharat users dominated half a billion internet users in the country and the next half billion are expected to have more representation from Bharat and language-first population. We expect to achieve more momentum from the increasing internet penetration and further strengthen our presence among the rising internet population. Our immediate priority is to make the user experience more personalized, elevate content quality by nurturing the creator community and build monetization models that benefit brands, creators, and our user community simultaneously. However, our community remains our top priority, and will always be driving our company’s vision, product evolution, and growth.
We aim to create an ecosystem that empowers brands to reach, interact, engage and grow by connecting with audiences in Indic language, within diverse interests and culture. We have built advanced targeting variables that will help brands slice our massive user base into relevant audiences based on their interests, shopping habits, purchasing power, etc. We also use these user insights to train AI-enabled models and improve the relevance of ads shown to our community. We’ve already made massive strides and delivered better Click-Through Rates (CTR) than the industry benchmarks.
This year, we will further focus on our algorithms and the power of AI to build popularity for users, micro-influencers across the length and breadth of the country. We aim to provide the entire nation with a platform to showcase their talent without any language barrier and the fear of being judged. An opportunity to build a relevant following, thus inspiring more talents to express themselves and follow their passion. Most importantly, take their talents beyond the present boundary.
Moj has emerged as India’s #1 short video destination with 80 million MAU and the fastest short video platform to surpass 100 million downloads on Google Play Store. Our ultimate goal is to build Moj as the ‘Most Popular and Coolest Place to Hang’ for the young audiences. We are working towards empowering superstars of Moj to lend their voice to brands and natively integrate the brand’s message in their content, which has a massive organic reach. This combined with content activation placements will help brands achieve virality and reach millions of users within a short span of time.
We are creating an efficient team of professionals to work in sync with brands to understand their marketing and advertising needs. Our reach within the deepest parts of the country is helping us convert the brand’s marketing messaging into engaging relevant content and ad formats that are native to language-first feed. We will further strengthen our in-house ad solutions with better brand integrations to co-create technology-led innovations.