AndAnd Brand Partners (&&), an innovative force in advertising, announced a major expansion of its leadership team to enhance capabilities and drive growth in a changing market.
The agency, known for adapting well to changes in advertising, boosts its leadership with new Creative Director Abhi Sengupta. With over 15 years’ experience handling major accounts like Pepsi and Pizza Hut, his expertise will propel &&’s creative vision.
Shyamakanta Pradhan and Nandini Pathania, both with remarkable creative talent and experience, have joined him. Mr. Pradhan brings expertise from Gionee and Future Group, while Ms. Pathania has worked with Honda and Canon at Mullen Lowe and Dentsu before joining in 2021.
In client relationships, && benefits from the strong partnership of Pinaki Sarkar, bringing 17 years’ diverse industry experience, and Diganta Sinha, known for his impactful role in driving business strategy and client relations.
“We are extremely excited to welcome Mr. Abhi Sengupta as the Creative Director at AndAnd. The new world needs new ideas and the evolving landscape of advertising and marketing favours innovative minds. With our senior leadership in place, we are hopeful of delivering strategic solutions to the complex brand problems” said Rajesh Minocha, Partner, AndAnd Brand Partners. “This strategic move is set to not only enhance our service offerings but also solidify our position as a leader in the creative industry.”
AndAnd combines classical creativity with digital evolution in advertising, positioning itself for growth by providing innovative solutions that satisfy client and market needs.
