Mumbai: Reebok India and Sohaya Misra’s brand which is popularly known as ‘Chola’ have collaborated for the high-voltage and much awaited Lakme Fashion Week Summer/Resort 2020. The Zig Kinetica by Reebok is their biggest launch of the year and this is the second time when Reebok has partnered with Lakme Fashion Week.
The Zig Kinetica is built in a distinct zigzag shape, highly stylish that can be seamlessly transitioned from wearing it in the gym all the way to the street. Bollywood actor Aditya Roy Kapur launched the collection at the Lakme Fashion Week on 14th February 2020.
“We are extremely excited and proud to be partnering with Lakme Fashion Week for the second time” said Sunil Gupta, Brand Director, Reebok India talking exclusively to Medianews4u.
Continuing he said, “We present our biggest launch of the year, the Zig Kinetica. ‘Amplified Energy’ is the idea behind the show and we ‘Sport the Unexpected’ with this collaboration between the high energy Zig Kinetica and Sohaya Misra’s elegant and easy styled collection.”
On being asked to describe Reebok the brand in 100 words or less, Gupta said, “Reebok is an iconic sportswear brand with a very, very strong heritage and legacy. We at Reebok believe that through fitness and movement people will get better and it’s on us to inspire people on that journey to a fitter and better life.”
On the rationale behind the recent appointment of the separate brand ambassadors for Reebok male and female products, Gupta said, “We want to inspire people on their journey to a fitter, better life. Varun and Katrina are fitness enthusiasts and they compliment the brand brilliantly. They echo Reebok’s enthusiasm and dedication to fitness.”
“Product is at the core of everything we do” said Gupta while sharing the plans for 2020.
Continuing he said, “2020 is lined up with some truly awesome product drops starting with HIIT TR and Zig Kinetica. We also have exciting collaborations coming up like Tom and Jerry, Big Billionaire Boys Club and Victoria Beckham. At the end of the day we have great products and we round that off with extremely strong and relevant storytelling.”