Mumbai: WebEngage, a comprehensive retention consultancy focused on helping brands build lasting businesses, has partnered with SGA PR, an emerging communications consultancy known for its modern, business-driven services. This collaboration signifies SGA PR’s entry into the MarTech sector and enhances its offerings within the B2B SaaS landscape.
WebEngage specializes in innovative retention marketing strategies that improve customer engagement for consumer brands. With over 800 global clients—including IKEA, Unilever, Walmart, and Airtel Africa—the company operates across various industries such as retail, fintech, edtech, and healthcare. Its platform integrates data, automates campaigns, and utilizes AI-driven personalization to boost customer retention and marketing ROI.
As the MarTech industry rapidly evolves, more marketers are leveraging technology to enhance their strategies. SGA PR’s expertise in creating customized communication narratives will assist WebEngage in capturing marketers’ attention, reinforcing its leadership in the retention marketing arena.
“Customer Engagement and Retention have become more important than ever as brands move towards sustainable, profitable growth. In our mission to tie together high quality user retention with enduring businesses and make this a mainstream conversation, we are happy to have a partner who understands new-age communications and brings agility and proactivity in their approach.” said, Ankur Gattani, Chief Growth Officer, WebEngage.
Rahul Jain, Partner & Joint CEO of SGA PR, said,“We are excited to join forces with WebEngage that is building and driving the narrative for retention marketing and customer data platform (CDP) in the APAC and MENA region. Our program’s aim will be to establish strong brand credibility through innovative ideas and storytelling to establish the MarTech as the ‘partner of choice’ for retention marketing.”
This victory enhances SGA PR’s portfolio, as the modern communications consultancy serves a diverse range of clients in sectors like BFSI, fintech, private equity, B2B SaaS, D2C, logistics tech, and blockchain.
Strategic Growth Advisors (SGA) also includes India’s largest investor relations firm, the country’s second-largest corporate reporting business, and a rapidly expanding brand and design division.
