Friday, December 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Weekend Rewind: Barbie, Manipur, Mumbai Rains, Cricket World Cup, Mahsa Amini

Uplift Medianews4u’s Group Consulting Editor reflects on some key developments of the week as witnessed on Twitter.

by Gokul Krishnamoorthy
July 22, 2023
in Featured, Exclusive, Opinion
Reading Time: 3 mins read
A A
Weekend Rewind: Barbie, Manipur, Mumbai Rains, Cricket World Cup, Mahsa Amini
Share Share ShareShare

#Barbie

A Burger King Barbie meal in Brazil. Custom Crocs, pink of course. A Prada clothing line. Over a 100 partnerships ensured that Barbie was never off the headlines up until its launch on July 21. And people don’t want to get left behind. K-Pop crooned Barbie. Pink cars at parking lots jammed Instagram. More partners came in along the way. Josh Goldstine, Global Marketing President at Warner Bros., was quoted as saying that while he had worked on over 250 movies including Spider Man, he hadn’t felt ‘this kind of electricity in a long time’. Nor had the market seen such frenzy around a movie’s release, globally. A win-win for Warner and Mattel. Perfect marketing for a film that is said to spotlight human imperfections in the otherwise perfect and plastic Barbie universe.

the barbie promo is crazy it reached kpop pic.twitter.com/0L9d7CrfFD

— Jackie (@eunhaesthetiic) July 20, 2023

Death in plastic it's fantastic!! #Barbie #BarbieTheMovie pic.twitter.com/95g0iyIclq

— TAFFO (@taffoofficial) July 21, 2023

It’s not a movie, it’s an ad campaign for a piece of plastic. #Barbie

— namchu (@namchu) July 21, 2023

#Manipur

For yet another week, we shall consciously refrain from touching politics and all things that could be coloured with a political agenda. That said, it would be terribly unfair for a website that writes on media to not recognise committed journalists and media houses for the news and perspectives they have presented, on the Manipur shame of May 2023 that came to light much later. Their work matters in situations like these, as much as that of the Supreme Court. As the Chief Justice rightly said, “Using women as instruments to perpetrate violence is simply unacceptable in a constitutional democracy.” Irrespective of which part of the country it happens in and who is in power, the despicable and horrendous acts of a mob have put the nation to shame. That the video came out much later, inaction by authorities despite information available and the repercussions of an internet ban in conflict areas are critical topics that the media is delving into.

Speaking to #TheIndianExpress, the younger woman, one of two women that were paraded naked and sexually assaulted in #Manipur, said: “The police were there with the mob which was attacking our village. The police picked us up from near home, and took us a little away from the… pic.twitter.com/D3BdnhNT6o

— The Indian Express (@IndianExpress) July 20, 2023

This! pic.twitter.com/39l0RWlHzp

— Faye DSouza (@fayedsouza) July 20, 2023

Before the video of the alleged incident of women being paraded naked and brutally assaulted in #Manipur went viral, the National Commission for Women had been apprised of the same more than a month ago on June 12. | @sreeparna_chttps://t.co/v3Z1rQ5dJP

— The Hindu (@the_hindu) July 21, 2023

#MumbaiRains

The monsoons and Mumbai make for a great time if you’re not on the roads. Whether you’re trying to get to the airport or catch a train back home after a truncated work day, there is no guarantee that you will make it. For those lucky enough to be ensconced in the comfort of their homes, it’s another story. There are always two sides to every story. But the tale of infrastructure woes could do with a change in script – not just in Mumbai but in most urban dwellings we have come to call home.

Sometimes you can hear music when there is none. #MumbaiRains pic.twitter.com/UXpF1To5zD

— Dr. Rahul Baxi (@baxirahul) July 21, 2023

#MumbaiRains welcome welcome to khar water park pic.twitter.com/jQXIK3eoRp

— MUMBAI (@JB74904720) July 21, 2023

Condition in Kurla right now #MumbaiRains #Mumbai pic.twitter.com/IgdAQAE9l3

— Saurabh Rathhore (@SauReal) July 21, 2023

#ICCCricketWorldCup

The Men’s World Cup, to be specific. On July 13, 2023, the International Cricket Council announced equal prize money for men’s and women’s teams at all of its events. One can feel a bit proud that the BCCI had taken the lead on this significant development. It will be some time before the men’s and women’s competitions garner the same kind of following and hence sponsors, but the ICC must be lauded for achieving this target ahead of its target of 2030. Elsewhere, Shah Rukh Khan is in the spotlight as the ambassador for the upcoming Men’s Cricket World Cup with a promo themed ‘One Day’. For women’s cricket, that day has arrived.

https://twitter.com/ICC/status/1681915591752384512?s=20

https://twitter.com/smileandraja/status/1681543750634332160?s=20

https://twitter.com/icecricnews/status/1680155252727902208?s=20

#MahsaAmini

If one part of the world moves two steps forward towards equality, there is another place somewhere that is taking a step back. In Iran, the morality police are back on the streets. The clampdown is real. And so is the support from across the world for the protestors and their cause of #WomanLifeFreedom. Virgin’s Richard Branson has raised his voice. FC Barcelona have done what the Brazil women’s soccer team did down under – arrive on a plane with images of Mahsa Amini and jailed footballer Amir Nasr Azdani, with the same solidarity message emblazoned: “No woman should be forced to cover her head”. “No man should be hanged for saying this.”

The @FCBarcelona team lands in LA on a plane that pays tribute to the #IranProtests, with images of #MahsaAmini and jailed footballer #AmirNasrAzdani.
Message on plane: “No woman should be forced to cover her head”/“No man should be hanged for saying this.”#WomanLifeFreedom pic.twitter.com/A5kplP8gxv

— Jonathan Harounoff (@JonathanHaroun1) July 20, 2023

10 months after #MahsaAmini died in police custody and protests erupted across Iran, the regime’s (anything but) morality police are patrolling the streets again to detain women not wearing the hijab. It’s an unacceptable assault on women’s lives and rights:…

— Richard Branson (@richardbranson) July 17, 2023

Two days ago, the Islamic Republic announced the 'return of the morality police'.

Their duties consist of throwing girls to the ground, violently beating them & abducting them in broad daylight.

Remember – #MahsaAmini died under the custody of these criminals.#IranRevoIution pic.twitter.com/NV5rd3ThK3

— Anusha | انوشا (@anushashojai) July 18, 2023

(The author observes Tweets at @Goks140. Views are personal.)

Tags: BarbieCricket World CupGokul KrishnamoorthyICCICC Cricket World CupMahsa AminiManipurMumbai RainsRuturaj GaikwadWeekend Rewind

RECENT POSTS

At Kärcher, customer centricity sits at the helm of everything we do: Ayesha Prasad
Exclusive

At Kärcher, customer centricity sits at the helm of everything we do: Ayesha Prasad

December 4, 2025
0

Since 1935, Kärcher has led the evolution of mechanised cleaning — transforming what was once manual, laborious work into an...

Read moreDetails
Omnicom Media APAC Unveils New Leadership Structure as Regional Integration Accelerates
Exclusive

Omnicom Media APAC Unveils New Leadership Structure as Regional Integration Accelerates

December 3, 2025
0

Mumbai: Omnicom Media APAC CEO Tony Harradine has announced a sweeping new leadership structure designed to steer the combined Omnicom–IPG...

Read moreDetails
Most marketing platforms are drowning in data but starving for insight: Aditya Aima, AnyMind Group
Exclusive

Most marketing platforms are drowning in data but starving for insight: Aditya Aima, AnyMind Group

December 3, 2025
0

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation had earlier this year launched its 'India Digital Landscape...

Read moreDetails
“As Long as People Want Stories, This Industry Will Thrive”: Uday Shankar at CII Big Picture Summit 2025
Exclusive

“As Long as People Want Stories, This Industry Will Thrive”: Uday Shankar at CII Big Picture Summit 2025

December 2, 2025
0

In one of the most anticipated dialogues at the CII Big Picture Summit 2025, Gaurav Banerjee, Chair, CII National Council...

Read moreDetails
Trust now means more than good service; it means protecting data and being transparent: Vaishal Dalal, Excellent Publicity
Exclusive

Trust now means more than good service; it means protecting data and being transparent: Vaishal Dalal, Excellent Publicity

December 2, 2025
0

Excellent Publicity has completed 13.5 years of transforming from a small start-up into a prominent AdTech organisation. With its innovation-led...

Read moreDetails
“AI Will Democratise Filmmaking—All You Need Is a Good Story”: Google’s Ravi Rajamani to M&E Creators
Exclusive

“AI Will Democratise Filmmaking—All You Need Is a Good Story”: Google’s Ravi Rajamani to M&E Creators

December 1, 2025
0

At the CII Big Picture Summit 2025, Ravi Rajamani, Managing Director and Global Head of AI Blackbelts at Google, delivered...

Read moreDetails

LATEST NEWS

Vipul Amrutlal Shah announces expansion with launch of Sunshine Pictures Digital and Sunshine Music

Vipul Amrutlal Shah announces expansion with launch of Sunshine Pictures Digital and Sunshine Music

December 4, 2025
India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025

ANALYSIS

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report
Analysis

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025
0

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...

PEOPLE

IDfy names Dr. Tridib Mukherjee as Chief AI Officer
People

IDfy names Dr. Tridib Mukherjee as Chief AI Officer

December 4, 2025
0

Mumbai: IDfy, Asia’s leading Trust Stack, has announced the appointment of Dr. Tridib Mukherjee as its Chief AI Officer, a...

MARKETING

Usha International extends partnership with MI Emirates for 2026 Season
Marketing

Usha International extends partnership with MI Emirates for 2026 Season

December 4, 2025
0

New Delhi: Usha International, one of India’s most trusted consumer durables brands, has announced the extension of its partnership with...

Subscribe to Newsletters

ADVERTISING

BBH India’s Himanshu Saxena expands role as President – North & East for Saatchi & Saatchi India and Propagate
Advertising

BBH India’s Himanshu Saxena expands role as President – North & East for Saatchi & Saatchi India and Propagate

December 4, 2025
0

Mumbai: BBH India Managing Director Himanshu Saxena has taken on an expanded mandate as President – North & East for...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Dream11 evolves beyond gaming with new sports entertainment platform

Dream11 evolves beyond gaming with new sports entertainment platform

December 4, 2025
Vipul Amrutlal Shah announces expansion with launch of Sunshine Pictures Digital and Sunshine Music

Vipul Amrutlal Shah announces expansion with launch of Sunshine Pictures Digital and Sunshine Music

December 4, 2025
India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.