Tuesday, March 31, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Weekend Rewind: Barbie, Manipur, Mumbai Rains, Cricket World Cup, Mahsa Amini

Uplift Medianews4u’s Group Consulting Editor reflects on some key developments of the week as witnessed on Twitter.

by Gokul Krishnamoorthy
July 22, 2023
in Featured, Exclusive, Opinion
Reading Time: 3 mins read
A A
Weekend Rewind: Barbie, Manipur, Mumbai Rains, Cricket World Cup, Mahsa Amini
Share Share ShareShare

#Barbie

A Burger King Barbie meal in Brazil. Custom Crocs, pink of course. A Prada clothing line. Over a 100 partnerships ensured that Barbie was never off the headlines up until its launch on July 21. And people don’t want to get left behind. K-Pop crooned Barbie. Pink cars at parking lots jammed Instagram. More partners came in along the way. Josh Goldstine, Global Marketing President at Warner Bros., was quoted as saying that while he had worked on over 250 movies including Spider Man, he hadn’t felt ‘this kind of electricity in a long time’. Nor had the market seen such frenzy around a movie’s release, globally. A win-win for Warner and Mattel. Perfect marketing for a film that is said to spotlight human imperfections in the otherwise perfect and plastic Barbie universe.

the barbie promo is crazy it reached kpop pic.twitter.com/0L9d7CrfFD

— Jackie (@eunhaesthetiic) July 20, 2023

Death in plastic it's fantastic!! #Barbie #BarbieTheMovie pic.twitter.com/95g0iyIclq

— TAFFO (@taffoofficial) July 21, 2023

It’s not a movie, it’s an ad campaign for a piece of plastic. #Barbie

— namchu (@namchu) July 21, 2023

#Manipur

For yet another week, we shall consciously refrain from touching politics and all things that could be coloured with a political agenda. That said, it would be terribly unfair for a website that writes on media to not recognise committed journalists and media houses for the news and perspectives they have presented, on the Manipur shame of May 2023 that came to light much later. Their work matters in situations like these, as much as that of the Supreme Court. As the Chief Justice rightly said, “Using women as instruments to perpetrate violence is simply unacceptable in a constitutional democracy.” Irrespective of which part of the country it happens in and who is in power, the despicable and horrendous acts of a mob have put the nation to shame. That the video came out much later, inaction by authorities despite information available and the repercussions of an internet ban in conflict areas are critical topics that the media is delving into.

Speaking to #TheIndianExpress, the younger woman, one of two women that were paraded naked and sexually assaulted in #Manipur, said: “The police were there with the mob which was attacking our village. The police picked us up from near home, and took us a little away from the… pic.twitter.com/D3BdnhNT6o

— The Indian Express (@IndianExpress) July 20, 2023

This! pic.twitter.com/39l0RWlHzp

— Faye DSouza (@fayedsouza) July 20, 2023

Before the video of the alleged incident of women being paraded naked and brutally assaulted in #Manipur went viral, the National Commission for Women had been apprised of the same more than a month ago on June 12. | @sreeparna_chttps://t.co/v3Z1rQ5dJP

— The Hindu (@the_hindu) July 21, 2023

#MumbaiRains

The monsoons and Mumbai make for a great time if you’re not on the roads. Whether you’re trying to get to the airport or catch a train back home after a truncated work day, there is no guarantee that you will make it. For those lucky enough to be ensconced in the comfort of their homes, it’s another story. There are always two sides to every story. But the tale of infrastructure woes could do with a change in script – not just in Mumbai but in most urban dwellings we have come to call home.

Sometimes you can hear music when there is none. #MumbaiRains pic.twitter.com/UXpF1To5zD

— Dr. Rahul Baxi (@baxirahul) July 21, 2023

#MumbaiRains welcome welcome to khar water park pic.twitter.com/jQXIK3eoRp

— MUMBAI (@JB74904720) July 21, 2023

Condition in Kurla right now #MumbaiRains #Mumbai pic.twitter.com/IgdAQAE9l3

— Saurabh Rathhore (@SauReal) July 21, 2023

#ICCCricketWorldCup

The Men’s World Cup, to be specific. On July 13, 2023, the International Cricket Council announced equal prize money for men’s and women’s teams at all of its events. One can feel a bit proud that the BCCI had taken the lead on this significant development. It will be some time before the men’s and women’s competitions garner the same kind of following and hence sponsors, but the ICC must be lauded for achieving this target ahead of its target of 2030. Elsewhere, Shah Rukh Khan is in the spotlight as the ambassador for the upcoming Men’s Cricket World Cup with a promo themed ‘One Day’. For women’s cricket, that day has arrived.

https://twitter.com/ICC/status/1681915591752384512?s=20

https://twitter.com/smileandraja/status/1681543750634332160?s=20

https://twitter.com/icecricnews/status/1680155252727902208?s=20

#MahsaAmini

If one part of the world moves two steps forward towards equality, there is another place somewhere that is taking a step back. In Iran, the morality police are back on the streets. The clampdown is real. And so is the support from across the world for the protestors and their cause of #WomanLifeFreedom. Virgin’s Richard Branson has raised his voice. FC Barcelona have done what the Brazil women’s soccer team did down under – arrive on a plane with images of Mahsa Amini and jailed footballer Amir Nasr Azdani, with the same solidarity message emblazoned: “No woman should be forced to cover her head”. “No man should be hanged for saying this.”

The @FCBarcelona team lands in LA on a plane that pays tribute to the #IranProtests, with images of #MahsaAmini and jailed footballer #AmirNasrAzdani.
Message on plane: “No woman should be forced to cover her head”/“No man should be hanged for saying this.”#WomanLifeFreedom pic.twitter.com/A5kplP8gxv

— Jonathan Harounoff (@JonathanHaroun1) July 20, 2023

10 months after #MahsaAmini died in police custody and protests erupted across Iran, the regime’s (anything but) morality police are patrolling the streets again to detain women not wearing the hijab. It’s an unacceptable assault on women’s lives and rights:…

— Richard Branson (@richardbranson) July 17, 2023

Two days ago, the Islamic Republic announced the 'return of the morality police'.

Their duties consist of throwing girls to the ground, violently beating them & abducting them in broad daylight.

Remember – #MahsaAmini died under the custody of these criminals.#IranRevoIution pic.twitter.com/NV5rd3ThK3

— Anusha | انوشا (@anushashojai) July 18, 2023

(The author observes Tweets at @Goks140. Views are personal.)

Tags: BarbieCricket World CupGokul KrishnamoorthyICCICC Cricket World CupMahsa AminiManipurMumbai RainsRuturaj GaikwadWeekend Rewind

RECENT POSTS

Fiction continues as core focus while company explores growth in unscripted and format-driven content segments:  Mitesh Patel, Rose Audio Visuals
Exclusive

Fiction continues as core focus while company explores growth in unscripted and format-driven content segments: Mitesh Patel, Rose Audio Visuals

March 31, 2026
0

Medianews4u.com caught up with Mitesh Patel COO Rose Audio Visuals The conversation revolves around evolving operational strategies in the television...

Read moreDetails
The Zen Hustle Code: Bhasker Jaiswal and Anupam Mukerji Challenge Hustle Culture with a Smarter Path to Success
Exclusive

The Zen Hustle Code: Bhasker Jaiswal and Anupam Mukerji Challenge Hustle Culture with a Smarter Path to Success

March 30, 2026
0

At a time when corporate ambition is increasingly equated with long hours, constant availability, and relentless pressure, The Zen Hustle...

Read moreDetails
Traditional media always carries immense credibility, particularly when it comes to health innovations: Dr. Sharmistha Mondal, Be.ing Painfree
Exclusive

Traditional media always carries immense credibility, particularly when it comes to health innovations: Dr. Sharmistha Mondal, Be.ing Painfree

March 30, 2026
0

Be.ing painfree is a women’s health innovation company, and the inventor of World’s first and Patented Cramp Relieving Sanitary pads....

Read moreDetails
Packaging stays with the consumer far longer than most advertising formats: Gautam Anand, AGENCY09
Exclusive

Packaging stays with the consumer far longer than most advertising formats: Gautam Anand, AGENCY09

March 27, 2026
0

Founded in 2013 in Bandra, Mumbai, AGENCY09 is an independent advertising agency that uses content, technology, design, and data to...

Read moreDetails
Agentic AI must shift from “invisible automation” to “responsible augmentation”: Rajiv Dingra, ReBid
Exclusive

Agentic AI must shift from “invisible automation” to “responsible augmentation”: Rajiv Dingra, ReBid

March 27, 2026
0

ReBid is India’s first Agentic AI Full Funnel Agency. Started by serial entrepreneur Rajiv Dingra, ReBid is a Digital Agent-cy...

Read moreDetails
StudioBackdrops scales B2B segment with focus on community-led and experimental marketing strategies: Archisman Misra
Exclusive

StudioBackdrops scales B2B segment with focus on community-led and experimental marketing strategies: Archisman Misra

March 26, 2026
0

StudioBackdrops.com is an online platform for photography, video, and audio equipment. Founded in 2016, the brand was built on the...

Read moreDetails

LATEST NEWS

ZEE5 announces new original series, ‘Satrangi – Badle Ka Khel’: A powerful tale of honour, love, and vengeance

ZEE5 announces new original series, ‘Satrangi – Badle Ka Khel’: A powerful tale of honour, love, and vengeance

March 31, 2026
Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead

Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead

March 31, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

Citykart appoints Rohit Goyal as Chief Financial Officer
People

Citykart appoints Rohit Goyal as Chief Financial Officer

March 31, 2026
0

Mumbai: Citykart has announced the appointment of Rohit Goyal as its Chief Financial Officer (CFO), as the company accelerates its...

MARKETING

Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead
Marketing

Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead

March 31, 2026
0

Mumbai: PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role...

Subscribe to Newsletters

ADVERTISING

Omnicom Media ranked #1 in APAC, named top global media group by RECMA
Advertising

Omnicom Media ranked #1 in APAC, named top global media group by RECMA

March 31, 2026
0

Mumbai: Omnicom Media has been ranked #1 in Asia Pacific in the latest RECMA Diagnostics report, reinforcing its position as...

PRINT

Advertiser behaviour will influence print ad products: FICCI EY Report
Print

Advertiser behaviour will influence print ad products: FICCI EY Report

March 25, 2026
0

Mumbai: Advertiser behaviour will influence print ad products says the FICCI EY Report. Advertisers are expected to increasingly favour higher-impact...

AUTHOR'S CORNER

Micro-Dramas at $300 Million: Structural Shift or Context-Driven Spike?
Authors Corner

Micro-Dramas at $300 Million: Structural Shift or Context-Driven Spike?

March 31, 2026
0

India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Dentsu Lab, D.A.V. Public School & Classteacher launch ‘Bullying Decoder’ to address verbal bullying in classrooms

Dentsu Lab, D.A.V. Public School & Classteacher launch ‘Bullying Decoder’ to address verbal bullying in classrooms

March 31, 2026
ZEE5 announces new original series, ‘Satrangi – Badle Ka Khel’: A powerful tale of honour, love, and vengeance

ZEE5 announces new original series, ‘Satrangi – Badle Ka Khel’: A powerful tale of honour, love, and vengeance

March 31, 2026
Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead

Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead

March 31, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.