Thursday, February 12, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Weekend Rewind: Chandrayaan 3, Praggnanandhaa, Neeraj Chopra, TN Breakfast Scheme, Mahsa Amini

Uplift Medianews4u’s Group Consulting Editor reflects on some key developments of the week as captured on X.

by MN4U Bureau
August 26, 2023
in Featured, Exclusive, Opinion
Reading Time: 3 mins read
A A
Weekend Rewind: #Chandrayaan3, #Praggnanandhaa #NeerajChopra #TNBreakfastScheme #MahsaAmini
Share Share ShareShare

What a week! From Indian scientists being lauded globally for their moon mission to a chess champ wowing the world, to a much loved track and field athlete qualifying effortlessly for a world championship and the Olympics and a welfare scheme that builds on proven returns of the pioneering mid-day meal scheme in school. Action enough to edge Yevgeny Prigozhin’s death out of this column this week, in the interest of continuing to cover what’s unfolding in Iran.

#Chandrayaan3

Did we go over the moon with the successful moon mission? Yes and why not? There was enough reason to take pride as a nation for the achievements of the scientists and everyone working with them at ISRO – present and past.

The political credit game was on in full flow but that’s something one has learnt to ignore. But the attempts to colour achievements with religious identity were as sickening as one has come to expect.

On the positive side, what the mission has done to promote interest in space science among kids is incredible. The positive stories about women scientists are more than welcome. Goosebump moments indeed. Some brands and media did well to ride the moment. Some hardlanded and crashed while trying too hard.

https://twitter.com/IndianTechGuide/status/1694948091257049528?s=20

https://twitter.com/CartoonistSan/status/1694912085925523939?s=20

Women Scientist of ISRO involved in Mission ISRO.#ISRO #ISROChandrayaan3 #Chandrayaan3 pic.twitter.com/GyWVFTdvxj

— The Flash…!⚡ ( Modi Ka Parivar ) (@Call_It_Flash) August 25, 2023

#Praggnanandhaa

What a champ, what a mother, what a family, and what a story! He is only 18. He beat the world’s second and third ranked players on the way to the final and held the eventual champ to draw and force  a tie-breaker. He eventually lost and was runner-up but there’s a whole lot ahead of him. The fame came even earlier. Full credit to the family for the upbringing and for keeping him grounded through it all. The world will be watching his every move.

https://twitter.com/LevinaNeythiri/status/1692941402735301036?s=20

https://twitter.com/VivekSi85847001/status/1694694350696087690?s=20

https://twitter.com/MilagroMovies/status/1694678714871890251?s=20

#NeerajChopra

When a much respected and loved star does well, you feel a little more than national pride. Yes, they are all representing India, but why does one hold certain players in greater esteem than others? Think Kapil Dev, Sachin Tendulkar, MS Dhoni. Or think Neeraj Chopra, who actually stood by the wrestlers during their protest for justice. Performance on the field and character off it is what makes stars superstars. An athlete who throws his weight behind what he believes is right, Chopra also threw the javelin on the first attempt with enough might to qualify for a world championship and a shot at another Olympic medal.

https://twitter.com/JustAFierceSoul/status/1695026314875736378?s=20

#NeerajChopra

– Stood with farmers

– Stood with protesting wrestlers

– Spoke for Arshad Nadeem when fake news of hin snatching Neeraj's Javelin went viral

Today Qualified for Paris Olympics 2024 like a boss.

Gold, both in the field and out of the field. ✨ pic.twitter.com/9cLbOfLr7Z

— Roshan Rai (@RoshanKrRaii) August 25, 2023

Throw so far, it said Hi to Chandrayaan 3#NeerajChopra pic.twitter.com/2x01FZVL9M

— Sagar (@sagarcasm) August 25, 2023

#TNBreakfastScheme

While we steer clear of politics in this column, there is almost nothing that escapes politics these days. Was there a need to advertise a welfare scheme in one state nationally? I am not sure. But in the absence of media that can report on the scheme neutrally in other parts of the country, advertising doesn’t hurt because it could possibly spark something similar elsewhere. WARC had predicted a 500 pc jump in political advertising globally in 2024 and all of this could well add to it. That apart, what was advertised is worth its weight in gold, never mind the usual calumny and whataboutery that comes with the territory.

Tamil Nadu is credited with pioneering the mid-day meal scheme many moons ago, and the story of how it began is the stuff of legend – something that could well be worth a full length feature with a fictional plot and some embellishments. It has been championed by different governments run by different parties over time. Unlike now, never has one party attempted to deride the scheme in the manner in which some segments are trying to now. The breakfast scheme by the current government was a pilot that is now across the state. Ask people who have seen the impact of the midday meal firsthand, whether working with schools or Akshaya Patra or the ISKCON Food Relief Foundation, and you will realise how it changes lives and elevates a strata with education – by eliminating hunger. The breakfast scheme takes things up a notch.

Tamil Nadu becomes the first state in India to provide Breakfast in all government run schools. Close to 31,000+ schools are being covered starting today ..#TamilNadu #BreakfastScheme

— Chennai Updates (@UpdatesChennai) August 25, 2023

With #TamilNadu Nadu expanding its free #BreakfastScheme scheme to all Govt schools, our story from July on how the scheme was functioning well in the pilot districts, teachers only suggesting a bit more variety in the menu. @dhamtnie https://t.co/rYxqdIGORn

— Ranjitha Gunasekaran (@ranjim) August 25, 2023

TN Chief Minister's Breakfast scheme: A 100-year-old scheme whose purpose evolved with time#BreakfastSchemehttps://t.co/AzFYrZIVpV

— Ezhilarasan (@ezhil_jkm) August 26, 2023

#MahsaAmini

Richard Branson is speaking his heart out for the protestors in Iran. The regime is not stifling their voices but silencing them. Bikers carrying women without head gear are being detained. Killings are still being claimed. Come September 16, the protestors want to go all out and the regime wants to quell anything that could disrupt the status quo. All eyes will be on Iran in the next 20 days. Or at least, they should be.

Throngs of Iranians gathered today in #Zahedan after Friday prayers to protest against the arrest of Fathi Mohammad #Naghshbandi, the Friday Prayer Imam in #Rask, who was detained by regime forces last week. #MahsaAmini #WomanLifeFreedom #Iranpic.twitter.com/dTPhqqHPLu

— Jonathan Harounoff (@JonathanHaroun1) August 25, 2023

https://twitter.com/KasraAarabi/status/1692849798964040059?s=20

More repression from the corrupt & broken regime. Doubling down on #GenderApartheid will not break the spirit of the majority of brave Iranians who have had enough – it will only strengthen their resolve: https://t.co/0Ojs60p0UN #MahsaAmini #WomenLifeFreedom #EndGenderApartheid

— Richard Branson (@richardbranson) August 21, 2023

(The author observes posts @Goks140. Views are personal.)

Feedback: [email protected]

Tags: Chandrayaan3Gokul KrishnamoorthyMahsa AminiNeeraj ChopraRameshbabu PraggnanandhaaTN Breakfast Scheme

RECENT POSTS

Marketing is no longer a non-core function; it is at the very heart of creating value and driving revenue: Aksha Kamboj, Aspect Global Ventures
Exclusive

Marketing is no longer a non-core function; it is at the very heart of creating value and driving revenue: Aksha Kamboj, Aspect Global Ventures

February 12, 2026
0

Founded in 2005, Aspect Global Ventures Pvt Ltd, is a corporate behemoth with diverse interests spread across multiple sectors. Under...

Read moreDetails
Good content is the only way to earn audience time and sustained attention: Nitin Burman, Balaji Telefilms
Exclusive

Good content is the only way to earn audience time and sustained attention: Nitin Burman, Balaji Telefilms

February 11, 2026
0

Balaji 2.0 is the new strategic phase for Balaji Telefilms, focussing on diversified digital content (OTT, mobile-first), IP ownership, pre-sales...

Read moreDetails
NMIMS’ brand positioning is rooted in credibility, consistency and contemporary relevance: Burzeen Bhathena
Exclusive

NMIMS’ brand positioning is rooted in credibility, consistency and contemporary relevance: Burzeen Bhathena

February 10, 2026
0

NMIMS, is a premier institution in India known for its excellence in education and innovative approaches to higher learning. Burzeen...

Read moreDetails
Challenger Brand focuses on expanding consumption rather than competing for existing market share: Prabhu Gandhikumar, TABP
Exclusive

Challenger Brand focuses on expanding consumption rather than competing for existing market share: Prabhu Gandhikumar, TABP

February 9, 2026
0

Founded in 2018, TABP Snacks and Beverages is a Bharat-first FMCG company focused on formalising India’s unbranded food and beverage...

Read moreDetails
Brands kick off Valentine’s Day with early-bird engagement campaigns
Exclusive

Brands kick off Valentine’s Day with early-bird engagement campaigns

February 7, 2026
0

Mumbai: Valentine’s Day 2026 saw brands moving beyond clichés to explore love in its most honest, everyday forms—through humour, culture,...

Read moreDetails
Clearly communicating value will be a key marketing priority in 2026: Deepti Kulkarni, Kass
Exclusive

Clearly communicating value will be a key marketing priority in 2026: Deepti Kulkarni, Kass

February 6, 2026
0

Deepti Kulkarni has been serving as the Founder and CEO of Kass. It is a modern luxury skincare brand pioneering...

Read moreDetails

LATEST NEWS

Discovery Channel premieres ‘Unani Ki Kahaani’ on World Unani Day, narrated by Jim Sarbh

Discovery Channel premieres ‘Unani Ki Kahaani’ on World Unani Day, narrated by Jim Sarbh

February 12, 2026
Revenue from operations jumps 67.2% YoY to INR 5,512 lakhs in Q3 FY26: Mobavenue AI Tech

Revenue from operations jumps 67.2% YoY to INR 5,512 lakhs in Q3 FY26: Mobavenue AI Tech

February 12, 2026

ANALYSIS

India’s Brands Are Accumulating CX Debt as Consumers Demand Proof Over Promises: Havas CX X Index India 2025
Analysis

India’s Brands Are Accumulating CX Debt as Consumers Demand Proof Over Promises: Havas CX X Index India 2025

February 9, 2026
0

New Delhi: Indian brands are facing a growing and largely invisible challenge—CX Debt, the cumulative impact of small but repeated...

PEOPLE

Saurav Maheshwari joins NDTV as Revenue Head – CTV Sales (North & East)
People

Saurav Maheshwari joins NDTV as Revenue Head – CTV Sales (North & East)

February 12, 2026
0

Mumbai: Saurav Maheshwari has joined NDTV as Revenue Head – CTV Sales (North & East). In his new role, Maheshwari...

MARKETING

TechnoSport teams up with Ravichandran Ashwin for ‘Game Changers of the Decade’ cricket series
Marketing

TechnoSport teams up with Ravichandran Ashwin for ‘Game Changers of the Decade’ cricket series

February 12, 2026
0

Bengaluru: Riding the wave of cricket excitement, TechnoSport, India’s fastest-growing activewear brand, has launched a new digital campaign series featuring...

Subscribe to Newsletters

ADVERTISING

The One Club elevates Adam Izen to Chief Awards Officer
Advertising

The One Club elevates Adam Izen to Chief Awards Officer

February 11, 2026
0

New York: The One Club for Creativity has promoted Adam Izen to the newly created role of Chief Awards Officer,...

PRINT

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments
Media

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

February 3, 2026
0

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year...

AUTHOR'S CORNER

The Creator Economy is Maturing—And It’s Time the Data Caught Up
Authors Corner

The Creator Economy is Maturing—And It’s Time the Data Caught Up

February 12, 2026
0

For years, being an influencer in India was treated like a digital hobby - a side hustle fueled by likes...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Small Episodes, Massive Opportunity: ITV Digital CEO Akshansh Yadav on India’s Micro Content Revolution

Small Episodes, Massive Opportunity: ITV Digital CEO Akshansh Yadav on India’s Micro Content Revolution

February 12, 2026
Discovery Channel premieres ‘Unani Ki Kahaani’ on World Unani Day, narrated by Jim Sarbh

Discovery Channel premieres ‘Unani Ki Kahaani’ on World Unani Day, narrated by Jim Sarbh

February 12, 2026
Revenue from operations jumps 67.2% YoY to INR 5,512 lakhs in Q3 FY26: Mobavenue AI Tech

Revenue from operations jumps 67.2% YoY to INR 5,512 lakhs in Q3 FY26: Mobavenue AI Tech

February 12, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.