Mumbai: Wellbeing Nutrition has announced actor Malavika Mohanan as the brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione portfolio, marking a strategic push to reposition collagen as an essential component of daily skin health.
The move reflects a broader shift in India’s evolving ingestible beauty segment, where the focus is transitioning from topical skincare to nutrition-led approaches that support skin health from within. Through this partnership, the brand aims to position collagen as a “beauty protein” integral to long-term skin structure, rather than a quick-fix cosmetic solution.
The campaign will be led by a digital-first storytelling approach featuring Malavika Mohanan, designed to simplify the science behind collagen and encourage consistent, ritual-based consumption for sustained skin health benefits.
Commenting on the partnership, Saurabh Kapoor, Co-Founder, Wellbeing Nutrition, said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1% of it every year in the late 20’s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation. Malavika’s onboarding as a brand ambassador with our Marine Collagen and Skin Fuel Gluta portfolio helps us amplify this perspective in a culturally relevant way, reinforcing that healthy skin is built through consistency, science, and daily commitment, not trends.”
Commenting on the same, Malvika Mohanan said “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta. It fits naturally into my daily routine and reflects a more holistic approach to beauty and wellness”
Wellbeing Nutrition’s Marine Collagen features nano-hydrolyzed Korean marine collagen peptides formulated for enhanced absorption and bioavailability, targeting long-term skin elasticity and firmness. Complementing this, Skin Fuel Gluta strengthens the brand’s inside-out beauty approach by supporting skin brightness and resilience.
With this campaign, Wellbeing Nutrition is set to expand its collagen-focused portfolio and drive consumer awareness around the importance of daily skin nutrition, positioning itself at the forefront of India’s growing ingestible beauty market.
